NAG Neue Automobil Gesellschaft 1901-1934 Berlin Germany

Neue Automobil Gesellschaft

1902 NAG Kleingenberg1902 NAG Kleingenberg

Neue Automobil-Gesellschaft AG
Industry Automotive
Fate Merged with Büssing AG
Founded 1901
Defunct 1934
Headquarters BerlinGermany
Key people Emil Rathenau, founder
Products Automobiles Buses and Trucks
NAG building by Peter Behrens in Berlin-Oberschöneweide 11

1901 NAG building by Peter Behrens in Berlin-Oberschöneweide 11
1906 NAG
1906 NAG Bus

Neue Automobil-Gesellschaft (NAG) was a German automobile manufacturer in Berlin. In 1915 it was renamed Nationale Automobil-Gesellschaft (NAG).

1907 NAG1907 NAG

In 1902, German electrical company AEG purchased the coachbuilding side of Kühlstein under engineer Joseph Vollmer, renaming it NAG. The company’s first two cars were reliable, if unoriginal: the two-cylinder Typ A and 5.2 liter (317ci) four-cylinder Typ B, both with chain drive, which resembled contemporary Mercédès. Shortly, an enlarged Typ B2, with 40/45hp (30kW) 7.9-liter (482ci) four, appeared. In 1907, one of these was given to the Empress Auguste Viktoria.

1908 NAG carNAG car from 1908

The next year, AEG got out of the car business, but NAG continued alone, introducing a 15 hp (11 kW) 1502 cc (91.7ci) four called Puck, with a remarkable (for the period) ability to rev to 3000 rpm, which may have contributed to its ability to win the Gothenburg Cup at the Swedish Winter Trials in 1912, 1913, and 1914. This sporting reputation was balanced by “aggressively ugly Prince Henry-type bodies”.

1908 NAG Car 1

1908 NAG Car

The Puck would later be developed into a model known in Germany as the Darling. From 1911 to 1914, NAG’s standard offering was an 8495 cc (518ci) 60 hp (44.7 kW), joined in 1912-14 by a 1502 cc (91.7ci) 10/12 hp (7.5 kW) K2, 2085 cc (127ci) 14/20 hp (10 kW) K4, 3308 cc (202ci) 20/25 hp (15 kW) K5, and a 5193 cc (317ci) 25/35 hp (19 kW).

1908 Werbung für Protos-Wagen im Jahre 1908

1908 Werbung für Protos-Wagen im Jahre 1908

During the recovery after World War I, NAG produced smaller numbers of 2.5-liter (153ci) C4s, essentially prewar K4s with new vee radiatorsreplacing the prewar oval ones.

1909 neue-automobil-gesellschaft-c4-automobile-models-photo-u11909 neue-automobil-gesellschaft-c4-automobile-models-photo-u1

The economic situation was so serious, NAG partnered with Brennabor, Lloyd, and Hansa to form GDA (what in the U.S would be called a trust), to prevent competition from destroying them all. It proved successful for NAG, which prospered, enough to build the C4b sports variant, designed by chief engineer Christian Riecken (a Minerva racing driver prewar).

1910 NAG1910 NAG

Riecken ran a C4b at the newly opened AVUS in 1922, winning at 84.3 mph (135.7 km/h), which was greater than the C4’s top speed. It sacrificed nothing to reliability, as NAG went on to place well at the 1923 All-Russian Trials and the ADAC Reich Trials for 1923-26. In 1924, NAG hit its apex at Monza, where Riecken and Hans Berthold won the Gran Premio della Norte in a C4b, covering 1656 mi (2665 km) in 24 hours, an average of 68.99 mph (111.02 km/h), for which the model was renamed Monza.

1910 neue-automobil-gesellschaft-protos-automobile-models-photo-u11910 neue-automobil-gesellschaft-protos-automobile-models-photo-u1

In 1926, Protos (which had built the winner of the New York-Paris race) was acquired from Siemens-Schuckert, leading to “a series of dull six-cyliner cars”. The next year, NAG again expanded, taking over Presto, which had just bought Dux, continuing to build the 2.6-liter Typ F and 3-liter Typ G. The difficulty was, despite their quality, none of these were distinctly different from other German cars of the period.

1913 NAG auto-omnibusdienst Klundert-Zevenbergen-Noord Brabant.1913 NAG auto-omnibusdienst Klundert-Zevenbergen-Noord Brabant.

In response, NAG created a disastrous straight-eight (abandoned due to crankshaft whip), which was never built, then hired former Impéria and Steigerman Paul Henze, “one of Germany’s most gifted car designers”, in an effort to remedy this situation with a new top-line car. Henze settled on a 4540 cc (277ci) V8, Germany’s first to enter production which became “one of the outstanding German luxury cars of 1931, the NAG 212.”

1913 NAG Rennwagen Ad1913 NAG Rennwagen Ad

Rather than rely on conventional shaft drive, however, NAG chose to attempt to fit a Voran FWD system (designed by Richard Bussien) to a backbone chassis with independent suspension, which proved too ambitious, and the development costs disastrous.

1913 NAG1913 NAG

In 1934, NAG ceased car production, while NAG-Büssing commercial vehicles continued to be produced for a few more years.


1913 NAG-Rennsportwagen 17

1913-NAG rennsportwagen-11

1913 NAG-Rennsportwagen 17

During the Second World War, the company produced the Sd Kfz 231Sd Kfz 232Sd Kfz 233, and Sd Kfz 234 series armoured cars.

1914 DUX NAG AO71914 DUX NAG AO7

1914 NAG Tulip Tourer1914 NAG-typ-c4-monza-12

1914 NAG-Lkw (Bj. 1913, 45 PS) in Berlin während der Mobilmachung

1914 NAG

1922 NAG-typ-c4-monza-121922 NAG-typ-c4-monza-12

1923 NAG Typ C 4 b 10-24 PS

1924 138 nag 218 219

1925 N.A.G. Decksitzbus in Berlin 1925 N.A.G. KO 9 in Berlin 1925 NAG Doppeldecker 4cyl 7690cc 1925 NAG KO 9-1 1925 NAG 1925 NAG-Büssing-ABOAG 1925 Wagen1925 1926 NAG Imparator van de ZLAD 1926 NAG KL8 1926 NAG 1927 NAG proto 14 70ps 1928 NAG 2 9036cc 1928 NAG D 2 6990cc 6cyl Maybach 1928 NAG Doppeldecker NAG Z 120 4 cyl 1928 nag protos 12 60ps typ 6p 4door sedan 1928 nag-protos-12-d6p-bauj1928-67765 1929 DUX NAG Z 4 3180 cc a 1929 DUX NAG Z 4 3180 cc 1929 NAG Protos 204 1930 Nag Büssing Imperator-Carr DAB Silkeborg- Chevrolet 6 cyl Denmark 1930 a 1930 Nag Büssing Imperator-Carr DAB Silkeborg- Chevrolet 6 cyl Denmark 1930 NAG Protos Typ 14 1930 NAG-typ-14-70ps-15 1930-31 NAG Protos 208(Tochter der AEG), Berlin-Oberschoeneweide 6 Zylinder Reihenmotor, 200 kg 1936 Büssing-NAG 650T 1938 BÜSSING NAG emblem Berlin 2004 NAG Büssing NAG 0140weitze bussing nag secottbus3 Bussing-Nag L4500S Büssing-NAG Typ 900 N Omnibus Dux Presto Emblem NAG Hundert Jahre Automobil N.A.G. Darling NAG + NAG 22 NAG a NAG ad Russia NAG ad NAG AEG pairoa NAG auto ad NAG auto NAG automobil vintage emblem NAG Berlin emblem NAG Berlin vintage oldtimer emblem NAG building by Peter Behrens in Berlin-Oberschöneweide 11 NAG Büssing Imperator Wijngaard vd 4 L-21050 2e carr v Rooyen 35 NAG Catalogue NAG coleur + NAG coleur NAG E3 achter de personenauto NAG E3 NAG emaille NAG Frankfurt NAG Gesellshaft NAG Kopie NAG plaquette NAG PRESTO NAG sportwagen nag_protos_emblem_2 nag_rennsportwagen_1913_1 NAG-Presto Motorfahrräder werbung sportmodell 210 2 NAG-Presto-Logo-brandtreeIntro- Nationale Automobil-Gesellschaft Presto Modell der NAG Presto-Werke Chemnitz RTEmagicC Brennabor DAG.I. Train automobile