PLYMOUTH

1960s and 1970s Plymouth logo

Plymouth (automobile) 1928 – 2001 Auburn Hills, Michigan, United States

Plymouth
Industry Automobile
Fate Withdrawn from the market in 2001; models were either discontinued or rebranded as Chrysler
Founded July 7, 1928
Founder Walter Chrysler
Defunct June 29, 2001; 15 years ago
Headquarters Auburn Hills, Michigan
United States
Products Cars, Minivans
Parent Chrysler (1928–1998)
DaimlerChrysler (1998–2001)

Plymouth was a brand of automobiles based in the United States, produced by the Chrysler Corporation and its successor DaimlerChrysler. The brand first appeared in 1928 in the United States and was discontinued in 2001.

History

Origins

1928 Plymouth Model Q Coupe1928 Plymouth Model Q Coupe

The Plymouth automobile was introduced at Madison Square Garden on July 7, 1928. It was Chrysler Corporation’s first entry in the low-priced field, which at the time was already dominated by Chevrolet and Ford. Plymouths were actually priced slightly higher than their competition, but offered standard features such as internal expanding hydraulic brakes that the competition did not provide. Plymouths were originally sold exclusively through Chrysler dealerships, offering a low-cost alternative to the upscale Chrysler-brand cars. The logo featured a rear view of the ship Mayflower which landed at Plymouth Rock in Plymouth, Massachusetts. However, the inspiration for the Plymouth brand name came from Plymouth binder twine, produced by the Plymouth Cordage Company, also of Plymouth. The name was chosen by Joe Frazer due to the popularity of the twine among farmers.

The origins of Plymouth can be traced back to the Maxwell automobile. When Walter P. Chrysler took over control of the troubled Maxwell-Chalmers car company in the early 1920s, he inherited the Maxwell as part of the package. After he used the company’s facilities to help create and launch the six-cylinder Chrysler automobile in 1924, he decided to create a lower-priced companion car. So for 1926, the Maxwell was reworked and rebadged as the low-end four-cylinder Chrysler “52” model. In 1928, the “52” was once again redesigned to create the Chrysler-Plymouth Model Q. The “Chrysler” portion of the nameplate was dropped with the introduction of the Plymouth Model U in 1929.

Great Depression, 1940s–1950s

1939 Plymouth in a Swedish 1940s fashion photo1939 Plymouth in a Swedish 1940s fashion photo.

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Plymouth Police Car 1947

1947 Plymouth police car property of the Glendale Police Dept. in Glendale, Arizona1948 Plymouth Special De Luxe Coupé1948 Plymouth Special De Luxe Coupé1949 Plymouth four-door sedan1949 Plymouth four-door sedan

While the original purpose of the Plymouth was to serve a lower-end marketing niche, during the Great Depression of the 1930s the division helped significantly in ensuring the survival of the Chrysler Corporation in a decade when many other car companies failed. Beginning in 1930, Plymouths were sold by all three Chrysler divisions (Chrysler, DeSoto, and Dodge). Plymouth sales were a bright spot during this dismal automotive period, and by 1931 Plymouth rose to number three in sales among all cars. In 1931 with the Model PA, the company introduced floating power and boasted, “The economy of a four; the smoothness of a six.”

Plymouth emblem

In 1933, Chrysler decided to catch up with Ford and Chevrolet with respect to engine cylinder count. The 190 cu in version of Chrysler’s flathead-six engine was equipped with a downdraft carburetor and installed in the new 1933 Plymouth PC, introduced on November 17, 1932. However, Chrysler had reduced the PC’s wheelbase from 112 to 107 in (284.5 to 271.8 cm), and the car sold poorly. By April 1933, the Dodge division’s Model DP chassis, with a 112-inch (284.5 cm) wheelbase, was put under the PC body with DP front fenders, hood, and radiator shell. The model designation was advanced to PD’ and the car was marketed as the “DeLuxe” 1933 Plymouth. This car sold very well and is the 1933 model most commonly found in collections. The PC became the ‘Standard Six’. It had been the ‘Plymouth Six’ at introduction, and was sold through to the end of 1933, but in much lower numbers. It is consequently in the minority in collectors’ hands today. In 1937, Plymouth (along with the other Chrysler makes) added safety features such as flat dash boards with recessed controls and the back of the front seat padded for the rear seat occupants.[4] The PC was shipped overseas to Sweden, Denmark, and the UK, as well as Australia. In the UK, it was sold as a ‘Chrysler Kew’, Kew Gardens being the location of the Chrysler factory outside London. The flathead six which started with the 1933 Model PC stayed in the Plymouth until the 1959 models.

In 1939, Plymouth produced 417,528 vehicles, of which 5,967 were two-door convertible coupes with rumble seats. The 1939 convertible coupe was prominently featured at Chrysler’s exhibit at the 1939 New York World’s Fair, advertised as the first mass-production convertible with a power folding top. It featured a 201 cu in, 82 hp version of the flathead six engine.

1954 Plymouth Belevedere Suburban Station Wagon 2-dA 1954 Plymouth two-door station wagon

For much of its life, Plymouth was one of the top-selling American automobile brands; it, together with Chevrolet and Ford, was commonly referred to as the “low-priced three” marques in the American market. Plymouth almost surpassed Ford in 1940 and 1941 as the second-most popular make of automobiles in the U.S. In 1957, Virgil Exner’s new Forward Look design theme, advertised by Plymouth with the tagline “Suddenly, it’s 1960”, produced cars with much more advanced styling than Chevrolet or Ford. The 1957 total production soared to 726,009, about 200,000 more than 1956, and the largest output yet for Plymouth. However, the 1957–1958 Forward Look models suffered from poor materials, spotty build quality, and inadequate corrosion protection; they were rust-prone and greatly damaged Chrysler’s reputation.

In 1954, Chrysler started its decade-long unsuccessful attempt to develop and market a viable car powered by turbine engine when it installed an experimental turbine developed specifically for vehicles in a Plymouth.

1960s–1970s

Although Plymouth sales suffered as a result of the quality control problems and excesses of Exner-styled models in the early 1960s, people bought enough of the cars to keep the division profitable. Starting in 1961, the Valiant compact became a Plymouth, further boosting sales. Under the impression that Chevrolet was about to “downsize” its 1962 models, Chrysler introduced a significantly smaller standard Plymouth for 1962. As is known, Chevrolet’s big cars were not downsized, catching Plymouth in a sales slump in a market where “bigger was better”. The ’63 Fury, Belvedere, and Savoy were slightly larger and more substantial, featuring a totally new body style, highlighted by prominent outboard front parking lights. For 1964, Plymouth got another major restyle, featuring a new “slantback” roofline for hardtop coupes that would prove extremely popular. Many enthusiasts consider the ’64s to be the most attractive of the early ’60s Plymouths.

For 1965, the Fury models were built on the new C-body platform. The Savoy line was discontinued and the Belvedere was classified an intermediate, retaining the B-body platform used starting 1962. The low-end series was Fury I, the mid-level model was Fury II, and the higher-end models were Fury IIIs. The Sport Fury, which featured bucket seats and console shifter, was a mix of luxury and sport. Ford and Chevrolet had introduced luxury editions of their big cars for 1965 and Plymouth responded in 1966 with the VIP, a more luxurious version of the Fury. Furys, Belvederes, and Valiants continued to sell well during the late-1960s and early-1970s.

1950 plymouth de Luxe1950 plymouth de Luxe

Of note are the Plymouth “muscle cars” of the late 1960s. As the performance car market segment expanded during the late 1960s and early 1970s, Plymouth participated and produced some of the most memorable models. Many consider the Barracuda fastback of 1964 to be the first of Plymouth’s sporty cars. Based on the Valiant, it was available with a durable Slant Six, or 273 cubic-inch small block V8. For 1967, Plymouth introduced the Belvedere GTX, a bucket-seat high-style hardtop coupe and convertible that could be ordered with either the Super Commando 440, or Hemi 426 V8. Looking for an advantage at the drag races, 1968 had a stripped-down Belvedere coupe, the Road Runner, which featured a bench seat and minimal interior and exterior trim, but was available with Chrysler’s big-block engines and a floor-mounted four-speed manual transmission. The Barracuda, originally a “compact sporty car”, became a top-tier muscle car in 1968-’69 when it was made available with the 426 Hemi and 440 big block engines, respectively, – putting it in contention with America’s most powerful muscle cars. With the success of their small- and big-block-powered sporty cars – principally among them the GTX, Barracuda (and the more muscular ‘Cuda), Road Runner, Sport Fury GT, and Valiant Duster 340, Plymouth unveiled the ‘Rapid Transit System’, which was similar to Dodge’s ‘Scat Pack’ concept- an all-inclusive club made up of Plymouth sports cars which provided further immersion into their performance automobiles. Throughout this period in Plymouth history, the brand also competed heavily in professional automobile racing. Their foremost success stories come from racing icon Richard Petty’s career with Plymouth in NASCAR; Dan Gurney, who raced a ‘Cuda as part of the All American Racers in numerous Trans Am events; and Sox and Martin, one of the most well-known drag-racing teams of the period, only raced Plymouths after 1964. The GTX, Barracuda/’Cuda, and Road Runner continued into the 1970s, but as that decade wore on, emissions and safety regulations, along with soaring gasoline prices and an economic downturn, spelled death for the majority of Plymouth’s muscle-car brands. Nonetheless, the compact Valiant sold well, built an enviable reputation for attractive styling, durability, economy, and value, and offered the hi-po 360-4 V8 right through the final year. Although the Valiant hardtop was discontinued for 1967, it was reintroduced as a virtual clone of the Dodge Dart Swinger for 1971 under the model name “Valiant Scamp”. The Scamp was produced along with the Valiant, Dodge Dart, and Swinger until 1976, when it was replaced with the Volaré. Featuring transverse-mounted torsion bars and a slightly larger body, the Volaré (and its Dodge twin, the Aspen) was an instant sales success. Available as coupe, sedan, or station wagon, the Volaré offered a smoother ride and better handling than the Dart/Valiant, but unfortunately suffered quality control problems and by 1980, was selling poorly.

1962 Plymouth Belvedere1962 Plymouth Belvedere

Realizing that front-wheel drive, four-cylinder engines, and rack-and-pinion steering would become the standards for the 1980s, Chrysler introduced a new compact car for 1978, the Plymouth Horizon/Dodge Omni twins, based on a Simca platform. Horizon sold well, but unfortunately suffered from a scathing report by Consumer Reports, which found its handling dangerous in certain situations. Plymouth continued to sell the Horizon until 1987, when a gaggle of front-wheel drive compact cars made up the line. Big Plymouths, including the Fury and Gran Fury, were sold until the early 1980s, but mostly as fleet vehicles. While attempting to compete with Ford and Chevrolet for big-car sales, Plymouth was hurt by Chrysler’s financial woes in the late 1970s, when both its competitors downsized their full-size models.

Final years

1960s and 1970s Plymouth logo

1960s logo

Most Plymouth models, especially those offered from the 1970s onward, such as the

1960 Plymouth Valiant side view showing the semi-fastback1960 Plymouth Valiant side view showing the semi-fastback Valiant,Plymouth Volaré two-door sedan coupéPlymouth Volaré two-door sedan coupé Volaré,Plymouth acclaimPlymouth acclaim Acclaim,1990 Plymouth Laser RS Turbo1990 Plymouth Laser,1995 Plymouth Neon Sport Coupe1995 Plymouth Neon Sport Coupe Neon, and1995-98 Plymouth Breeze1995-98 Plymouth Breeze Breeze,

were badge-engineered versions of Dodge or Mitsubishi models. By the 1990s, Plymouth had lost much of its identity, as its models continued to overlap in features and prices with Dodges and Eagles. In an attempt to fix this, Chrysler tried repositioning Plymouth to its traditional spot as the automaker’s entry-level brand. Part of this marketing strategy included giving Plymouth its own new sailboat logo and advertisements that focused solely on value. However, this only further narrowed Plymouth’s product offerings and buyer appeal, and sales continued to fall.

Chrysler considered giving Plymouth a variant of the highly successful new-for-1993 full-size LH platform, which would have been called the Accolade, but decided against it. By the late 1990s, only four vehicles were sold under the Plymouth name: the Voyager/Grand Voyager minivans, the Breeze mid-size sedan, the Neon compact car, and the Prowler sports car, which was to be the last model unique to Plymouth, though the Chrysler PT Cruiser was conceived as a concept unique to Plymouth before production commenced as a Chrysler model.

1990s letter emblem from a 1999 NeonThe late ’90s letter emblem from a 1999 Neon

Plymouth Prowler 01The 1999-2001 Plymouth Prowler and the 2001-2002 Chrysler Prowler

After discontinuing the Eagle brand in 1998, Chrysler was planning to expand the Plymouth line with a number of unique models before the corporation’s merger with Daimler-Benz AG. The first model was the Plymouth Prowler, a hot rod-styled sports car. The PT Cruiser was to have been the second. Both models had similar front-end styling, suggesting Chrysler intended a retro styling theme for the Plymouth brand. At the time of Daimler’s takeover of Chrysler, Plymouth had no models besides the Prowler not also offered in similar version by Dodge.

From a peak production of 973,000 for the 1973 model year, Plymouth rarely exceeded 200,000 cars per year after 1990. Even the Voyager sales were usually less than 50% that of Dodge Caravan. In Canada, the Plymouth name was defunct at the end of the 1999 model year. Consequently, DaimlerChrysler decided to drop the make after a limited run of 2001 models. This was announced on November 3, 1999.

The last new model sold under the Plymouth marque was the second-generation Neon for 2000. The PT Cruiser was ultimately launched as a Chrysler, and the Prowler and Voyager were absorbed into that make, as well. Following the 2001 model year, the Neon was sold only as a Dodge in the US, though it remained available as a Chrysler in Canadian and other markets. The Plymouth Breeze was dropped after 2001, before Chrysler introduced their redesigned 2001 Dodge Stratus and Chrysler Sebring sedan.

Timeline

1949 Plymouth Special DeLuxe Station Wagon, advertisementA 1949 Plymouth Special DeLuxe Station Wagon, advertisement

1983-85 Plymouth Caravelle1984-1985 Plymouth Caravelle

1990-'91 Plymouth Laser1993 plymouth laser1990 Plymouth Laser

2000-01 2nd Plymouth Neon1995 Plymouth Neon

1997-00 Plymouth Grand Voyager1998 Plymouth Voyager (short wheelbase) SE1998 Plymouth Voyager Expresso

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1998 Plymouth Voyager

2001 Plymouth the last automobile built, 2001, Belvidere, IL, USA, a NeonThe Last Plymouth built, 2001

  • 1955: Plymouth first offered a V-8 engine.
  • 1956: The automatic three-speed TorqueFlite transmission was introduced on some premium models. The Plymouth Fury was introduced.
  • 1957: As with all other Chrysler divisions, the Forward Look design made its debut on the 1957 Plymouths. Torsion-Aire front suspension was introduced on all models.
  • 1960: Dodge introduced the smaller, lower-priced Dart model that competed directly with Plymouth’s offerings. The new compact Valiant was introduced as a marque unto itself. All Plymouths now featured unit-body construction.
  • 1961: Valiant was repositioned as a Plymouth model for US market; Dodge got the badge-engineered Lancer version. Rambler and then Pontiac assumed third place in industry sales for the remainder of the 1960s.
  • 1962: Sales dropped dramatically with the introduction of a line of unpopularly styled, downsized full-sized models.
  • 1963: Valiant received a new, trim body resulting in a significant increase in sales. Full-sized models were restyled to look larger.
  • 1964: The new Barracuda fastback coupe was introduced in April. Full-sized models were restyled with a new “slantback” hardtop coupe roofline.
  • 1965: Plymouth rejoined the full-sized car market with the new Fury, based on the Chrysler C-body. The intermediate B-body model line became the Belvedere and Satellite for 1965. Push-button automatic transmission controls were replaced with a conventional column- or floor-mounted lever.
  • 1967: The GTX was introduced.
  • 1968: The Road Runner entered the Plymouth line-up.
  • 1970: Duster coupe was introduced in the Valiant line for 1970, along with the new E-body Barracuda.
  • 1971: The British Hillman Avenger was imported as the Plymouth Cricket; it was discontinued in mid-1973. The new Valiant Scamp two-door hardtop was a badge-engineered Dodge Dart Swinger.
  • 1973: Plymouth production hit an all-time peak of 973,000. The Plymouth Cricket in Canada was now based on the Dodge Colt.
  • 1974: The full-sized Plymouth Voyager van, based on the similar Dodge B-series van, and Trailduster SUV, based on the Dodge Ramcharger, were introduced. The Dodge Dart and Plymouth Valiant were, for the first time, different only in name and minor trim details (grille and tail lamps) as the two cars now shared the same 111-in wheelbase (both division’s fastbacks remain 108 in). Barracuda was discontinued.
  • 1975: The car that was to become the 1975 Plymouth Sebring was instead released as the new Chrysler Cordoba.[citation needed]
  • 1976: The Volaré was launched, and the Valiant was discontinued at year-end.
  • 1977: The large Gran Fury was discontinued.
  • 1978: The mid-sized Fury was discontinued at the end of the model year. The subcompact Horizon was introduced. Chrysler Canada introduced the Plymouth Caravelle based on the Dodge Diplomat.
  • 1979–1980: Chrysler made several thousand more Dodges than Plymouths for the first time. More Plymouths would be made than Dodges for 1981 and 1982, but from then on, always be more Dodges were made than Plymouths.
  • 1980: The Newport-based Gran Fury (R-body) was introduced. This was the last year for the Volaré and Road Runner.
  • 1981: The compact
  • 1988 Plymouth Reliant wagon 1983 Plymouth Reliant K coupe 1985-89 Plymouth Reliant K LE 1987 Plymouth ReliantPlymouth Reliant was introduced. The full-sized Gran Fury sedan and Trailduster SUV were discontinued.
  • 1982: The mid-sized Plymouth Gran Fury, a Dodge Diplomat with a Plymouth grille, was introduced in the United States.
  • 1983: The subcompact Plymouth Scamp pickup, based on the Dodge Rampage, was introduced and sold for one year only. The Caravelle four-door sedan based on the E-body and a two-door coupe based on the K-body were introduced in Canada. The sporty subcompact
  • 1979 Plymouth Horizon TC3Horizon TC3 was renamed Turismo. The full-sized Voyager van was discontinued.
  • 1984: The Voyager minivan and Mitsubishi-based Colt Vista multi-purpose vehicle (MPV) were introduced.
  • 1985: The E-body Plymouth Caravelle was introduced in the United States.
  • 1987: The compact P-body Plymouth Sundance entered the line-up with three- and five-door hatchbacks. The Turismo was discontinued.
  • 1989: The mid-sized Gran Fury (Caravelle in Canada), as well as the Reliant, are discontinued after this model year. The Reliant and E-body Caravelle are replaced by the Acclaim.
  • 1990: The Mitsubishi-based Plymouth Laser sport-compact was introduced. The L-body Horizon was discontinued.
  • 1992: The higher-priced Acclaim models were repositioned as Chrysler LeBarons. Total sales of Acclaim and LeBaron dropped. Total 1993 Plymouth model-year production dropped to 159,775, along with 237,875 Voyager models. Dodge built 300,666 Caravans.
  • 1994: The little-advertised Laser and the popular Sundance and Colt compacts all end production. They are replaced by a single car, the Neon, a car that Chrysler decided to offer as a Plymouth after dealers protested the loss of the Sundance and Colt with no replacement.
  • 1995: Plymouth’s lineup was at its all-time low, just three cars: the Acclaim, the Neon, and the Voyager/Grand Voyager. The number went up to four in 1997, with the introduction of the Prowler, but never got any higher.
  • 1996: Chrysler announced the new Plymouth Breeze six months after sister Dodge Stratus and Chrysler Cirrus models. Chrysler originally had no plans to replace the Acclaim model.[citation needed]
  • 1996: In an attempt to move Plymouth downmarket, Chrysler made the redesigned Voyager only available in base and mid-level SE models. All of the higher-end trim levels available on the previous generation were now only be found on the Dodge Caravan. The high-end trim levels could still be found in certain markets outside the US.
  • 1997: Production for the 1997 model year was 178,807 cars plus 187,347 Voyager models. Dodge built 448,394 cars and 355,400 Caravans.
  • 1999: Total 1999 production for Plymouth cars was to 195,714 with Dodge at 394,052. Voyager production numbered 197,020, compared to 354,641 Caravans. The redesigned 2000 Neon became the brand’s last new model.
  • 2000: The mid-sized Breeze ended production. This was also the last year for the Voyager minivan as a Plymouth. All 2000 Voyagers built in December 1999 and beyond were badged as Chrysler Voyagers. In Canada, the redesigned Neon was sold under the Chrysler name and both the Plymouth and Dodge names were dropped on all car models, save for the Prowler and Viper. The Voyager name was dropped in Canada as all Chrysler dealers sold Dodge trucks, including the Caravan. Total 2000 model year production for Plymouth was 108,546 compared to 459,988 Dodge cars. Voyager production totalled 123,869 versus 330,370 Caravan models.
  • 2001: In Plymouth’s final model year, only the Neon remains. The Prowler and the Voyager became Chryslers. The Voyager gained a high-end LX trim, as well as a base eC trim, and it retained the SE trim. The Breeze was dropped as Chrysler issued the Chrysler Sebring sedan to replace the Chrysler Cirrus. The PT Cruiser was launched as a Chrysler, though it was originally planned to be a Plymouth. The final Plymouth, a Neon, was assembled on 28 June 2001, with a total of 38,657 built for the model year.

(All production numbers – Ward’s Automotive Yearbook, various issues, 1973 to 2002)[citation needed]

Plymouth car models

Plymouth trucks

Plymouth built various trucks and vans over the years, mainly rebadged Dodge or Chrysler vehicles. Early pickups, delivery trucks, and other commercial trucks were available, and later an SUV, full-sized vans, and minivans. Plymouth had supplied components to the Fargo vehicles, another member of the Chrysler family, but entered the commercial market in 1937 with the PT50.

Truck models

Plymouth concept cars

1952 Plymouth Explorer Ghia Sport Coupe fvl1952 Plymouth Explorer

1960 Plymouth XNR concept car at the 2014 Lime Rock Concours d'Élegance1960 Plymouth XNR1960 Plymouth XNR

1973 Plymouth (Rapid Transit System) Duster 3401973 Plymouth (Rapid Transit System) Duster 340

1988 Plymouth Slingshot Concept Car1988 Plymouth Slingshot

1999-01 Plymouth Prowler and the 2001-02 Chrysler Prowler2001 Plymouth ProwlerPlymouth Prowler

1928 Plymouth Model Q Coupe 1928 Plymouth Model Q, in Auckland New Zealand 1929 Plymouth P2 Deluxe o 1929 Plymouth Phaeton Argentina 1930 Plymouth 30-U 4-Door Sedan 1930 1930-45 Plymouth Valiant dealer Ross Cort, Inc., 392 Sunrise Highway, Rockville Center,NY 1932 plymouth ceurvorst 1933 Plymouth coupe 1933 Plymouth taxi 1934 Plymouth Truck 1936 Plymouth 1937 Plymouth Coupe gebruikt door Humphrey Bogart in de film High Sierra 1937 Plymouth express pickup truck red and black Baltimore MD 1937 Plymouth photographed in Seattle, Washington 1937 Plymouth PT50 Delivery truck

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1939 Plymouth in a Swedish 1940s fashion photo 1939 Plymouth P8 Sedan 1939 Plymouth 1940 De Luxe Plymouth Station Wagon 1941 plymouth sedan delivery 1941 Plymouth Special De Luxe 1941 Plymouth Special Deluxe 1946 Plymouth Special Deluxe P15C Club Coupe 1946-49 Plymouth

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1947 Plymouth Special Deluxe

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1948 Plymouth coupe on street in Miami Beach, Florida 1948 Plymouth Special De Luxe Coupé 1948 Plymouth Special De luxe Woody (front left) 1949 Plymouth four-door sedan 1949 Plymouth Special Deluxe Four Door Sedan 1949 Plymouth Special DeLuxe Station Wagon, advertisement 1949 Plymouth voiture a Cuba 1949 Plymouth 1949-50 Plymouth 1950 Plymouth Concord NYPD 1950 Plymouth De Luxe Suburban 1950 plymouth de Luxe 1950 Plymouth Deluxe coupe OCJ-679 1950 Plymouth Deluxe Coupé 1950 Plymouth Suburban ad 1950 Plymouth Suburban 1950-plymouth-ad 1951 Plymouth Cambridge [P-23] 1951 Plymouth Cambridge 2-Door Lot G133 Indianap 1951 Plymouth Cambridge a 1951 Plymouth cambridge policecar 1951 Plymouth Cambridge Sedan plus. Concord Business Coupe and Suburban 1951 Plymouth cambridge 1951 plymouth cambridge_sedan_ho_sm_51_03 1951 Plymouth Concern Cambridge Cranbrook Dealer Sales Brochure ORIGINAL 1951 Plymouth Cranbrook at a local storage yard 1951 Plymouth Cranbrook interior 1951 Plymouth Cranbrook Sedan 1951 Plymouth P25 Cranbrook as built by Chrysler Australia 1952 Plymouth 1 1952 plymouth 1952 convert 1952 Plymouth Cambridge [P-23] 1952 Plymouth Cambridge 2dr 1952 plymouth cambridge 4dr sedan 1952 Plymouth Cambridge 4dr 1952 Plymouth Cambridge Four Door Sedan [P-23] 1952 plymouth cambridge yellow cab classic 1952 Plymouth Cambridge 1952 plymouth concord 3p 1952 plymouth concord 1952 Plymouth Cranbrook Cambridge Concord ORIGI 1952 Plymouth Cranbrook Cambridge Concord ORIGINAL Dealer Sales Brochure 1952 Plymouth Cranbrook Four Door Sedan 1952 Plymouth cranbrook-belvedere 1952 Plymouth Explorer Ghia Sport Coupe fvl 1952 plymouth 1952 Plymouth-09-10-11-12-13-14-15-16-17 1952-53 Plymouth Cranbrook Club Coupé 1953 plymouth 1953 06 1953 plymouth 1953 cambridge sedan 1953 Plymouth Brochure Cranbrook Cambridge C 1953 Plymouth Brochure Cranbrook Cambridge Club 1953 PLYMOUTH CAMBRIDGE 2 1953 Plymouth cambridge-2 1953 Plymouth Cranbrook Cambridge Dealer Sales Brochure ORIGI 1953 Plymouth Cranbrook Cambridge Dealer Sales Brochure ORIGINAL 1953 Plymouth Cranbrook cars 1953 Plymouth Cranbrook Convertible Club Coupe 1953 Plymouth ROM 1953 Plymouth1953 1953 Plymouth-cranbrook 1953-Plymouth-Cambridge-Club-Sedan 1954 plymouth a 1954 Plymouth Belevedere Suburban Station Wagon 2-d 1954 Plymouth Belm. 1954 plymouth belvedere 1954 plymouth explorer ghia 1954 PLYMOUTH Explorer 1954 Plymouth Plaza 2-door Suburban 1954 Plymouth Savoy 1955 Plymouth Belvedere 2d htp - aqua black - 841 1955 Plymouth Belvedere 4dr Sedan 1955 Plymouth Belvedere 1955 Plymouth Plaza Six Sedan in Havana 1955 plymouth savoy 1956 Plymouth Belvedere Fury 1956 Plymouth Belvedere 1956 Plymouth longroof 1956 Plymouth Plainsman concept wagon 1956 Plymouth Savoy 1 1956 Plymouth Savoy Coupe Utility 1956 plymouth savoy 1956 Plymouth wagon 1956 Plymouth 1957 Plymouth Belvedere a 1957 Plymouth Belvedere Sport Coupe 1957 Plymouth Belvedere 1957 plymouth convertable 1957 Plymouth Fury Hardtop Coupe 1957 Plymouth Fury 1957 Plymouth future ad 1957 Plymouth Suburbans 1958 Plymouth Belvedere 4 dr htop also oz asmbld 58,59== 1958 Plymouth Belvedere Sport Coupe 1958 Plymouth Belvedere 1958 Plymouth Custom Suburban 1958 Plymouth Fury Christine 1958 Plymouth Suburban 1958 Plymouth Tornado Concept a 1958 Plymouth Tornado Concept 1958_Plymouth_Plaza_(Rassemblement_Mopar_Valleyfield_'10) 1959 Plymouth Belvedere 2-door Hardtop 1959 Plymouth Belvedere 4-door Hardtop 1959 Plymouth DeLuxe Suburban 4-door 1959 Plymouth Fury at the Auto & Technik Museum, Sinsheim

DCF 1.0
DCF 1.0

1959 Plymouth Sport Fury, photographed on the premises of the Louwman museum, The Hague, The Netherlands. Olympus E-520 digital camera 1960 Plymouth Belvedere Sedan 1960 plymouth belvedere 1960 plymouth fury (2) 1960 Plymouth Fury convertible a 1960 Plymouth Fury Convertible 1960 Plymouth Fury police car 1960 Plymouth Fury Station Wagon LSideRear 1960 Plymouth Fury Suburban 1960 Plymouth Fury 1960 Plymouth Savoy 4-door Sedan 1960 Plymouth Valiant automobile 1960 Plymouth Valiant back 1960 Plymouth Valiant side view showing the semi-fastback 1960 Plymouth XNR concept car at the 2014 Lime Rock Concours d'Élegance 1960 Plymouth XNR Virgil Exner Sr.'s 1960 Plymouth XNR 1960 Vailiant On Display At The Chicago Auto Show 1960 Valiant V100 1960 Valiant V100a 1960 Valiant V100b 1960 Valiant 1960-61 tail lamp with reversing lamp Valiant cat 1960s and 1970s Plymouth logo 1961 Plymouth ad 1961 plymouth belvedere 1961 Plymouth Fury 4dr sedan from the rear 1961 Plymouth Fury sedan 1961 plymouth fury 1961 Plymouth Solid Beauty 1961 Plymouth Station Wagon 1961 Plymouth styling 1961 Plymouth Valiant V-200 Station Wagon 1961 Plymouth Valiant V-200 Suburban 1961 Plymouth Valiant V200 1961 Plymouth Valiant V-200 1961 Plymouth Valiant Wagon 1961 Valiant V-100 Two Door 1961 Valiant V100 1962 Plymouth Belvedere four-door sedan finished in white with red interior 1962 Plymouth Belvedere Sedan (Orange Julep) 1962 Plymouth Belvedere 1962 Plymouth Sport Fury - white - fvr 1962 Plymouth Valiant 2-door with Hyper Pak 1962 Plymouth Valiant instrument cluster 1962 Plymouth Valiant taillight 1962 Plymouth Valiant This is a 4 bbl Slant-6 Hyper-Pak reproduction by Clifford Performance in a 1962 Plymouth Valiant. 1962 Plymouth 1963 Plymouth Belvedere (13867644073) 1963 Plymouth Valiant Signet (Les chauds vendredis '10) 1964 Plymouth Savoy four-door sedan 1964 Plymouth Valiant Convertible 1965 Canadian Valiant Custom 200 sedan 1965 Plymouth Barracuda Formula S 1965 Plymouth Belvedere II Station Wagon, in Silver Lake (LA,CA) 1965 Plymouth Satellite FR-38-09 1965 Plymouth Sport Fury, Wheels Day, Apr 2009 1965 Plymouth Valiant 100 black front

Photo of my 1965 Plymouth Satellite. Photo taken c. 1966
Photo of my 1965 Plymouth Satellite.
Photo taken c. 1966

1966 Plymouth Barracuda 1966 Plymouth Belvedere Sedan 1966 Plymouth Satellite Convertible 1966 Plymouth Satellite 1966 Plymouth Sport Fury 1966 Plymouth Valiant Signet Convertible front right 1967 Plymouth Belvedere (Cruisin' At The Boardwalk '11) 1967 Plymouth Fury Station Wagon 2 1967 Plymouth GTX a 1967 Plymouth GTX 1967 Plymouth Satelitte 2-door hardtop 1967 Plymouth Sport Fury III 2-door Fast Top 1968 Plymouth Ad 1968 Plymouth Fury 1968 Plymouth satellite 1968 Plymouth VIP 1969 Plymouth Barracuda 1969 Plymouth Fury III Convertible 1969 Plymouth Sport Fury Convertible (Rigaud) 1969 Plymouth Valiant Signet 4-Door Sedan 1969 Plymouth Valiant Signet 1970 Duster 340 with logo 1970 Plymouth Duster 340 1970 Plymouth Fury III Convertible (Orange Julep) 1970 Plymouth red GTX 1970 Plymouth Road Runner 440+6 - 2-pillar coupe body 1970 Plymouth Road Runner a 1970 Plymouth Road Runner Superbird 1970 Plymouth Roadrunner Superbird SUperbirdEyes 1970 Plymouth Sport Suburban 1970 Plymouth Valiant 1971 Plymouth Cricket, winner of the 1971 Press-on-Regardless Rally 1971 Plymouth Rapid Transit System 1971 Plymouth Valiant Scamp 1971-Plymouth-Duster-Valiant-02 1972 Plymouth Fury Sport Suburban 1 1972 Plymouth Fury Sport Suburban 1972 Plymouth Scamp - Mopar Muscle Magazine 1972 Plymouth Scamp in Red Deer 1972 Plymouth Scamp s 1972 plymouth scamp 1972 plymouth-models-72a 1972 plymouth-models-72b 1973 Plymouth (Rapid Transit System) Duster 340 Classic American Muscle Car Photography Stock Image 1973 Plymouth Scamp Grey 1973 Plymouth Scamp Y 1973-plymouth-scamp-340- 1974 Plymouth Fury II 2-door hardtop 1974 Plymouth Fury sedan C-body 1974 Plymouth Valiant Swedish police car 1974 Valiant VH Charger 1975 Plymouth Fury 2-Door Hardtop 1975 Plymouth Valiant Brougham in brown, by night 1975-77 Plymouth Gran Fury VIP (1966–1969) 1977 Plymouth Gran Fury Sport Suburban 1977-80 Plymouth Trail Duster 1978 Plymouth Fury 1979 Plymouth Horizon TC3 1980-81 Plymouth Gran Fury Salon 4dr 1982-89 3rd Plymouth Gran Fury 1983 Plymouth Scamp GT 1983 Plymouth Turismo, - Scamp pg 11_jpg 1983 plymouth-scamp-GT 1983-85 Plymouth Caravelle 1985 L-body Plymouth Duster, 1985 or 1986 Plymouth Duster EEK 1985 Plymouth Voyager LE. The alloy wheels are from a 1989 Voyager LX 1987 Plymouth Reliant 1988 Plymouth Slingshot Concept Car 1990 Plymouth Laser RS Turbo 1990-'91 Plymouth Laser 1990s letter emblem from a 1999 Neon 1991 Plymouth Grand Voyager LE minivan 1991-92 Plymouth Acclaim 1992 Plymouth Laser RS Turbo 1992-94 Plymouth Laser specs 1993 plymouth laser 1995 Plymouth Neon Sport Coupe 1995-98 Plymouth Breeze 1996 Plymouth Breeze Green 1997-00 Plymouth Grand Voyager 1998 Plymouth Voyager (short wheelbase) SE 1998 Plymouth Voyager Expresso 1999-01 Plymouth Prowler and the 2001-02 Chrysler Prowler 2000-01 2nd Plymouth Neon 2001 Plymouth Prowler 2001 Plymouth the last automobile built, 2001, Belvidere, IL, USA, a Neon

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20600323464_d7b01d58f0_o Chrysler Valiant GLX (CM) Cpjec-_XEAABjVk IMCDb.org 1952 Plymouth Cambridge [P-23] in Bigger Th IMCDb.org 1952 Plymouth Cambridge [P-23] in Kiss Plymouth 1000 Plymouth acclaim Plymouth Ad Plymouth Belvedere, Belgian p3 Plymouth convertible Photo - 1 Plymouth Duster EEK Plymouth emblem Plymouth Fury

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Plymouth Horizon-1 Plymouth logo.svg Plymouth P 2 Plymouth P 12 coupe 2 Plymouth P 12 coupe Plymouth P Plymouth P25 Cranbrook Plymouth Portland police car Plymouth Prowler 01 Plymouth Road Runner Superbird Plymouth Satellite front policecar Plymouth Satellite Sebring (16305406701) Plymouth Sport Fury Plymouth VALIANT SCAMP a Plymouth Valiant Scamp Plymouth Valiant Plymouth Valiant-Logo Plymouth Volaré two-door sedan coupé Plymouth_GTX_('10_Centropolis_Laval)

Model Year Type Specifications Features
XX-500 1951 Sedan
Belmont c.1953 2-seaterConvertible 3.9L 150 hp V8
Explorer 1954 Coupé 3.7L 110 hp Straight-six engine
Cabana 1958 Station wagon Non-runner Unique glass roof for the rear portion of the car.
XNR 1960 2-seaterconvertible 2.8L 250 hp Straight-six engine
Asimmetrica 1961 3.7L 145 hp Straight-six engine
Valiant St. Regis 1962 Coupé
V.I.P. 1965 4-seaterconvertible Unique roof bar from the top of the windshield to the rear deck.
Barracuda Formula SX 1966 Coupé
Duster I Road Runner 1969 340 hp V8
426 hp V8
All features of the Road Runner plus flaps on top and sides and adjustable spoilers on the side of the rear fender, all to reduce lift.
Rapid Transit System ‘Cuda (440) 1970 Convertible
Rapid Transit System Road Runner Coupé Three-colored tail lights: red for “braking”, yellow for “coasting” and green for “on the gas”.
Rapid Transit System Duster 340 5.6L c.300 hp V8
Concept Voyager II 1986 Minivan
Slingshot 1988 2-seater coupé 2.2L 225 hp turbocharged Straight-four engine Canopy that swings upwards to open the car
Adjustable four-wheel independent suspension
Keyless credit card-like entry
Combined headlight and rear-view mirror pods
Exposed engine and suspension
Speedster 1989 2-seaterconvertible No opening doors, to make getting in more fun
Voyager 3 Minivan The front of the car could be driven by itself or driven when attached to a “miniature tractor-trailer
Glass roof
X2S Coupé
Convertible
2.0L (turbocharged) 167 hp V6
Breeze c.1990 Sedan 2.0L 132 hp 4 cylinder engine
2.4L 150 hp Straight-four engine
Prowler 1993 Convertible 3.5L 214 hp V6
Expresso 1994 Compact car
Backpack 1995 2-seat truck 2.0L 135 hp Inline-four engine Space for a laptop on a small table
Built-in bike rack on the back
Pronto 1997 Sedan 1.6L 115 hp Inline-four engine The front of the car resembled that of the Prowler
Roll-back fabric top
Pronto Spyder 1998 Convertible 2.4L 225 hp Straight-four engine
Howler 1999 3.5L c.250 hp V6
4.7L c.250 hp V8
Voyager XG[19] Minivan 2.5L 115 hp turbocharged diesel engine Powered retractable sunroof.

References

  1. ^ Jump up to:a b c Kimes, Beverly Rae; Clark, Jr., Henry A. Standard Catalog of American Cars 1805-1942 (second edition). Krause publications. p. 1156. ISBN 0-87341-111-0.
  2. Jump up^ Gunnell, John; Schrimpf, Dennis; Buttolph, Ken. Standard Catalog of American Cars 1946-1975 (second edition). Krause publications. p. 534. ISBN 0-87341-096-3.
  3. Jump up^ “What’s in a Name? (How Plymouth Was Named)”. Allpar.com. 1928-01-11. Retrieved 2011-06-26.
  4. Jump up^ http://www.oldcarbrochures.com/static/NA/Plymouth/1937_Plymouth/1937_Plymouth_Biggest_Value_Brochure/1937%20Plymouth%20Biggest%20Value-19.html
  5. Jump up^ “1939 Plymouth – history”. Joesherlock.com. Retrieved 2011-06-26.
  6. Jump up^ Vincent Curcio (2001), Chrysler: The Life and Times of an Automotive Genius, p.472
  7. ^ Jump up to:a b Benjaminson, Jim. “Plymouth cars 1957: Three Years Ahead”. Allpar.com. Retrieved 2011-06-26.
  8. Jump up^ “Insider’s history of Plymouth – Part V”. Allpar.com. 1956-10-30. Retrieved 2011-06-26.
  9. Jump up^ “Turbo Plymouth Threatens Future of Standard.” Popular Science, July 1954, p. 102, mid page, p. 103, bottom page.
  10. ^ Jump up to:a b “How Plymouth Works: 1990, 1991, 1992 Plymouths” by the Auto Editors of Consumer Guide, retrieved on 2011–01–20.
  11. Jump up^ Yates, Brock (1996). The Critical Path: Inventing an Automobile and Reinventing a Corporation “Showtime in St.Louis” p.209-11. Little, Brown.
  12. Jump up^ “How Plymouth Works: 1997, 1998, 1999, 2000, 2001 Plymouths” by the Auto Editors of Consumer Guide, retrieved on 2011–01–20.
  13. Jump up^ “Dodge Intrepid, Eagle Vision, Chrysler 300M, New Yorker, and LHS – the LH cars, with reviews”. Allpar.com. Retrieved 2011-06-26.
  14. Jump up^ Benjaminson, Jim. “Plymouth commercial vehicles”. Allpar.com. Retrieved 2011-06-26.
  15. Jump up^ http://www.conceptcars.it/usa/plymouth/xx500.htm
  16. Jump up^ http://www.rmauctions.com/lots/lot.cfm?lot_id=1052628
  17. Jump up^ http://www.carfolio.com/specifications/models/car/?car=228668&l=nl
  18. Jump up^ http://musclecars.howstuffworks.com/classic-muscle-cars/1970-plymouth-duster-340.htm
  19. Jump up^ http://www.theautochannel.com/news/press/date/19981029/press019465.html
  • Kimes, Beverly Rae (Historian and Author) and Clark, Henry Austin, Jr. (Chief of Research) (MCMLXXXIX). Standard Catalog of American Cars, 1805-1942 (Second edition). Krause Publications, Inc. ISBN 0-87341-111-0.

DUAL-GHIA

Dual Ghia Logo

Dual-Ghia two-speed automatic auto 1956-58 made bij Ghia in Italy on a Dodge frame and the design was bij Chrysler. Italy and USA

1957 Dual Ghia-Conv-DV-13-RMM-01 chassis 100

Dual-Ghia
Overview
Production 1956–1958
Body and chassis
Body style
Layout FR
Powertrain
Engine 315 CID 4-bbl. 230 hp (172 kW) V8
Transmission two-speed automatic
Dimensions
Wheelbase 115 in (2,921 mm)
Length 203.5 in (5,169 mm)
Width 79 in (2,007 mm)

1957 Dual-Ghia D-5001957 Dual-Ghia D-500

1958 Chrysler Dual-Ghia Coupe Prototype1958 Chrysler Dual-Ghia Coupe Prototype

Dual-Ghia is a rare, short-lived, automobile make, produced in the United States between 1956 and 1958. The idea for Dual-Ghia came from Eugene Casaroll, who formed Dual Motors in Detroit, Michigan to build an exclusive car at a moderate price.

The design was based on 4 1954 and 1955 Chrysler concept cars, named the Firearrow II, III, and IV and the Firebomb, which had all been designed by Virgil Exner. The Dual-Ghia car was designed by Chrysler. The design was fairly conservative with single headlamps and slab-sided features, small conservative fins and no styling gimmicks. A four-place convertible was the only offering.

A Dodge frame and drive-train was transported to Italy, where the bodywork and interior was fabricated by the Italian Coachbuilder Ghia. Performance was excellent, due to the cars being powered by the small 315 cu in (5.2 L) Dodge hemispherical-head short-stroke V-8 engine.

Rarity

With a retail price close to $7500, the Dual-Ghia was about $200 more expensive than the next most expensive American car, the late 1950s Cadillac Eldorado Biarritz convertible. Out of the 117 cars produced, 32 still existed as of July 2006. The cars were mostly bought by American celebrities, such as Frank Sinatra, Sterling Hayden, and Richard Nixon. Desi Arnaz owned one, but he wrecked it. Ronald Reagan owned one, which he lost in a high-stakes poker game with then-President Lyndon Johnson, who kept the car for several years. Dean Martin had one at one point as well, according to his son Ricci. Dean Martin can be seen driving his Dual-Ghia in the film Kiss Me, Stupid.

1956 Dual Ghia Convertible 041956 Dual Ghia on Hemmings Motor News 2016 Calandar1957 Dual Ghia 041957 Dual Ghia BY-06-GW i01 inside1957 Dual Ghia D-500 DV-08 GMG i01 inside1957 Dual Ghia D-500 DV-08 GMG i02 inside1957 Dual Ghia D-500 DV-08 GMG i03 inside1957 Dual Ghia DV-15 AI 0011957 Dual Ghia1957 Dual Ghia-Conv Ghia-DV-13-US 011957 Dual Ghia-Conv-DV-11-PBC 01 T0191957 Dual Ghia-Conv-DV-11-PBC 021957 Dual Ghia-Conv-DV-11-PBC 031957 Dual Ghia-Conv-DV-11-PBC 041957 Dual Ghia-Conv-DV-11-PBC 051957 Dual Ghia-Conv-DV-11-PBC 061957 Dual Ghia-Conv-DV-11-PBC 081957 Dual Ghia-Conv-DV-11-PBC 091957 Dual Ghia-Conv-DV-11-PBC 0101957 Dual Ghia-Conv-DV-11-PBC 0111957 Dual Ghia-Conv-DV-11-PBC 0121957 Dual Ghia-Conv-DV-11-RMA i001 chassis 158 inside1957 Dual Ghia-Conv-DV-11-RMA i002 chassis 158 inside1957 Dual Ghia-Conv-DV-11-RMA i03 chassis 158 inside1957 Dual Ghia-Conv-DV-13-RMM-01 chassis 1001957 Dual Ghia-Conv-DV-13-RMM-02 chassis 1001957 Dual Ghia-Conv-DV-13-RMM-03 chassis 1001957 Dual Ghia-Conv-DV-13-RMM-i02 chassis 100 inside1957 Dual Ghia-DV-09 ARM-i001 Continental Crown Inside1957 Dual Ghia-DV-11-GCP 001 1351957 Dual Ghia-DV-12-GG 031957 Dual Ghia-DV-12-PBC 011957 Dual Ghia-DV-12-PBC 021957 Dual Ghia-DV-12-PBC i04 chassis 158 inside1957 Dual Ghia-DV-12-PBC m011957 Dual Ghia-DV-12-PBC m061957 Dual Ghia-DV-12-PBC m071957 Dual Ghia-DV-13-GCA a01 chassis 1341957 Dual Ghia-DV-13-GCA a02 chassis 1341957 Dual Ghia-DV-14-SJ 0011957 Dual Ghia-DV-14-SJ 0031957 Dual Ghia-DV-14-SJ 0051957 Dual Ghia-DV-14-SJ 0061957 Dual Ghia-DV-14-SJ 0071957 Dual Ghia-DV-14-SJ 0081957 Dual Ghia-DV-14-SJ 0091957 Dual Ghia-DV-14-SJ 0131957 Dual Ghia-DV-14-SJ 0141957 Dual Ghia-DV-15-AI dt011957 Dual Ghia-DV-15-AI dt021957 Dual Ghia-DV-15-AI dt041957 Dual Ghia-DV-15-AI dt051957 Dual Ghia-DV-15-AI dt0101957 Dual Ghia-DV-15-AI dt0131957 Dual Ghia-Ghia-DV-13-US 011957 Dual-Ghia Blew-Black1957 Dual-Ghia convertible1957 Dual-Ghia D-5001957 Dual-Ghia-Conv Ghia-DV-13-US 021958 Chrysler Dual-Ghia Coupe Prototype1958 Dual Ghia-DV-14-GCA i011958 Dual-Ghia-DV-14-AI i02 insideCarrozzeria Ghia TorinoClosed Dual GhiaDodge with Ghia PartsDual Ghia # 100 first productionDual Ghia #143 Frank SinatraDual Ghia 143 in the FilmDual Ghia BlackDual Ghia Convertible Dark RedDual Ghia Convertible GreenDual Ghia Dark RedDual Ghia GreenDual Ghia GreyDual Ghia interiourDual Ghia Logo platingDual Ghia LogoDual Ghia rear light'sDual Ghia Red sideDual Ghia RedDual Ghia SilverDual Ghia WheelDual Ghia White

See also

Dual Ghia Original Unrestored

Ghia

References

Jump up^ Craig Cheetham (ed.). Ultimate American Cars. Amber Books Ltd. ISBN 0-7603-2570-7.

Jump up^ Craig Cheetham (ed.). Ultimate American Cars. Amber Books Ltd. ISBN 0-7603-2570-7.

Jump up^ Craig Cheetham (ed.). Ultimate American Cars. Amber Books Ltd. ISBN 0-7603-2570-7.

External links

“Dual-Ghia”.

Jaehnig, Kent. “The 1956-1958 Dual-Ghia: Hollywood Status Symbol”. Z. Taylor Vinson Transportation Collection. Hagley Museum. Retrieved June 17, 2013.

Horsley, Carter B. (May 18, 2002). “Classic Car auction at Christies”.

Brierly, Brooks (December 15, 2005). “1954 Dodge Firearrow Sport Coupe”. AutoWeek.

This was all what I could find ond the WWW. With special thanks to conceptcarz.com and others 

 

CHRYSLER Division Automobiles

Chr877

Chrysler (division) 1925-2015 or FIAT CHRYSLER Automobiles – FCA US LLC

Chrysler
Division of FCA US LLC
Industry Automotive
Founded June 6, 1925; 90 years ago
Founder Walter Chrysler
Headquarters Auburn Hills, Michigan, U.S.
Key people
Sergio Marchionne (Chairman and CEO of FCA US LLC)
Products Luxury Cars, Mainstream vehicles
Parent FCA US LLC
Slogan America’s Import
Website chrysler.com

Chrysler is an American car brand and the longstanding premium marque of automaker FCA US LLC. Before the 2014 creation of Fiat Chrysler Automobiles by the merger of Fiat and Chrysler, FCA US was known as Chrysler Group LLC, named after its founder Walter Chrysler.

fiat_chrysler_automobiles_logo

History

The Chrysler brand was originally a premium luxury position competing with Cadillac, Packard, and Lincoln. Chrysler was the top brand in the portfolio of what was then known as Chrysler Corporation, led by its top model, the Imperial starting in 1955.

After the corporation decided to spin Imperial off as a separate brand in 1955 to better compete with Cadillac and Lincoln, Chrysler became the corporation’s number two brand, but still offered luxury and near-luxury products. Chrysler’s positioning of the Chrysler brand towards a mid-price brand caused Chrysler to kill DeSoto after 1961 and merge most DeSoto vehicles into the new Chrysler Newport. After the Imperial brand was dropped in 1975, Chrysler once again became the top brand.

Chrysler-Plymouth

images

Logo of the Chrysler-Plymouth division of the Chrysler Corporation

Chrysler-Plymouth was a division that sold cars with both Chrysler and Plymouth brand names. The Chrysler models emphasized luxury, while the Plymouth cars stood for practicality. The division also sold the high-luxury Imperial brand until 1975. Most Chrysler-Plymouth dealers began offering Jeep vehicles following the demise of Chrysler’s Eagle brand in 1998.

When the Plymouth brand was retired in 2001, Chrysler became a stand-alone division of DaimlerChrysler AG, the company formed by the merger of Chrysler and Daimler-Benz. Recently, however, the Chrysler Group has been making efforts to consolidate the Chrysler, Dodge, and Jeep brands into one sales unit, while maintaining separate brand identity.

logo-chrysler-history

During the 1980s the Chrysler division expanded its product line and target markets by marketing upscale versions of the Chrysler K platform. The Chrysler brand took on a similar role as Oldsmobile, Buick, or Acura by offering entry-level luxury cars of various types and sizes. After the Plymouth line of cars (which was sold in car dealerships alongside Chrysler) was discontinued in 2001, the Chrysler division marketed everything from economy cars such as the PT Cruiser to the limited production Prowler sports car alongside the brand’s traditional upscale models such as the 300 and LHS.

Following Fiat‘s acquisition of a 20% stake in Chrysler LLC, Fiat set a long-term goal of reviving Chrysler as a full luxury brand to compete again with Cadillac and other luxury brands. The company stated in October 2009 that future plans for Chrysler brand vehicles include closer cooperation and shared development between Chrysler and Lancia, an upscale Italian automaker within the Fiat Group. In 2011, the brand’s winged emblem was modified, eliminating the historic blue ribbon center which dated from the 1930s, replacing it with a blue-backed “Chrysler” nameplate. In May 2014, Fiat-Chrysler announced it would make the brand a mainstream brand with premium features, similar to GM’s Buick, in contrast to earlier statements of moving the full line into the luxury market.

chrysler (2)

Chrysler winged logo (1998 – 2010)

Current Chrysler line-up

The North America Chrysler line-up

Name Year Note
Chrysler 200 2011–present
Chrysler 300 1955-19711979

1999–present

Chrysler Town & Country 1941-1988 1990–present
Chrysler Pacifica 2017–present Minivanunrelated to SUV

International line-up

Model Years Notes
Chrysler Ypsilon 2011-2015 UK, Ireland, and Japan onlyRebadged Lancia Ypsilon
Chrysler Delta 2011-2014 UK and Ireland onlyRebadged Lancia Delta
Chrysler 300 1999–present select countries
Chrysler Voyager 1988-2015 select countries

Previous models

Model Years
300 letter series 1955–1965
300 1962–1971, 1979
300M 1999–2004
Airstream (1935–1936)
Aspen (2007–2009)
Cirrus (1995–2000)
Concorde (1993–2004)
Conquest (1987–1989)
Cordoba (1975–1983)
Crossfire (2004–2007)
E-Class (1983–1984)
Executive (1983–1986)
Fifth Avenue (1983–1993)
Imperial (1926–1993)
Laser (1984–1986)
LeBaron (1977–1995)
LHS (1994–2001)
Newport (1940–1981)
New Yorker (1939–1996)
Pacifica (2004–2008)
Prowler (2001–2002)
PT Cruiser (2001–2010)
Royal (1937–1950)

Chrysler – Imperial

This article is about the luxury car built by Chrysler up to 1954 and after 1990. For the type of rose, see Rosa ‘Chrysler Imperial’. For Imperial models sold under its own marque between 1955 and 1983, see Imperial (automobile).
Chrysler Imperial
1926 Chrysler Imperial E80 Touring1926 Chrysler Imperial E80 Touring
Overview
Manufacturer Chrysler
Production 1926–1954
1990–1993
Body and chassis
Class Full-size luxury car

The Chrysler Imperial, introduced in 1926, was Chrysler‘s top of the line vehicle for much of its history. Models were produced with the Chrysler name until 1954, and again from 1990 to 1993. The company positioned the cars as a prestige marque to rival Cadillac, Lincoln, and Packard According to a feature article in AACA’s magazine The adjective ‘imperial’ according to Webster’s Dictionary means sovereign, supreme, superior or of unusual size or excellence. The word imperial thus justly befits Chrysler’s highest priced quality model

1926–1930

First Generation
OLYMPUS DIGITAL CAMERA1926 Chrysler Imperial Roadster
Overview
Production 1926–1930
Body and chassis
Body style 2-door roadster
2-door coupe
4-door sedan and phaeton
Limousine
Layout FR layout
Powertrain
Engine 288.6 cu in (4.7 L) (1926–1927)309.3 cu in (5.1 L) (1928–1930) L-head 92 hp(1926–1927) 100 hp(1928), 110 hp(1929–1930)
Transmission 3-speed manual
4-speed manual
Dimensions
Wheelbase 120 in (3,048 mm)
136 in (3,454 mm)
127 in (3,226 mm)
133 in (3,378 mm)
Length 183.5″(1926–1927)

In 1926, Walter P. Chrysler decided to compete with North American marques Cadillac, Lincoln, Packard, and Duesenberg in the luxury car field. Chrysler offered a variety of body styles: a two/four-passenger roadster (four passenger if car had the rumble seat), a four-seat coupé, five-passenger sedan and phaeton, and a seven-passenger top-of-the-line limousine. The limo had a glass partition between the front and rear passenger compartments.

The Imperial’s new engine was slightly larger than the company’s standard straight 6. It was a 288.6 cu in (4.7 L) six-cylinder with seven bearing blocks and pressure lubrication of 92 brake horsepower (69 kW). Springs were semi-elliptic in the front. The car set a transcontinental speed record in the year it was introduced, driving more than 6,500 miles (10,460 km) in the week. The car was chosen as the pace car for the 1926 Indianapolis 500. The model was designated E-80, the 80 being after the “guaranteed” 80 miles per hour (129 km/h) all-day cruising speed. Acceleration was also brisk breaking 20 seconds to 60 miles per hour (97 km/h). Four-speed transmission was added in 1930.

1931–1933

Second Generation
1932 Chrysler Imperial
Overview
Production 1931–1933
Body and chassis
Body style 2-door roadster
2-door coupe
4-door sedan
4-door limousine
Layout FR layout
Related DeSoto Series K-SA
Dodge Eight
Powertrain
Engine 384.84 cu in (6.3 L) L I8

head125 hp(1932) 135 hp(1933)

Transmission Multi-range 4-speed manual
Dimensions
Wheelbase 124″(1931); Imperial 126″, Custom Imperial 146″(1933)
Length Custom Imperial 212.5″(1932)

The Chrysler Imperial was redesigned in 1931. The car received a new engine, a 384.84-cubic inch (6308.85 cc) Straight-eight engine. Marketing materials for this generation of Imperial referred to the car as the “Imperial 8”, in reference to the new in-line 8-cylinder engine. The engine would be found in many other Chrysler vehicles. The Imperial Custom had rust-proof fenders, automatic heater control and safety glass. The limo even came with a Dictaphone.

The redesign also saw the introduction of new wire wheels that became a standard wheel treatment until the 1940s. Stock car driver Harry Hartz set numerous speed records with an Imperial sedan at Daytona Beach, Florida. It was introduced shortly after the Rolls-Royce Phantom II, Mercedes-Benz 770, Packard Eight, Duesenberg Model J, Cadillac Series 355, and Lincoln K-series appeared in the 1930s.

1934–1936

1934 Chrysler Airflow Imperial CX-71934 Chrysler Imperial

Third Generation
1934 Chrysler Imperial CL
Overview
Production 1934–1936
Body and chassis
Body style 4-door sedan
Layout FR layout
Related Chrysler Airflow
Chrysler Airstream
DeSoto Airflow
DeSoto Airstream
Powertrain
Engine Imperial Airflow and Imperial Airflow Custom CX-323.5CID cast-iron L-head 130 hp 250lb.ft.torqueStraight-8 (1934–1936); Imperial Airflow Custom CW-384.8CID cast iron L-head 150 hp CR 6.5:1 Strait-8 (1934–1936)
Transmission Imperial Airflow and Imperial Airflow Custom CX:3-speed manual floor-shift; Imperial Airflow Custom CW:4-speed manual, overdrive in 1935–1936
Dimensions
Wheelbase
  • Imperial Airflow-128″(1934–1936);
  • Imperial Airflow Custom -137.5″(1934), 137″(1936);
  • Imperial Airflow Custom CW-146″(1934), 146.5″(1935–1936)

The 1934 to 1936 Chrysler Imperial ushered in the ‘Airflow‘ design, reflecting an interest in streamlining. The car was marketed with the slogan “The car of tomorrow is here today.” It featured eight passenger seating and again an eight-cylinder engine. This was the first car to be designed in a wind tunnel. Initial tests indicated that the standard car of the 1920s worked best in the wind-tunnel when pointed backwards with the curved rear deck facing forward. This led to a rethinking of the fundamental design of Chrysler’s line of cars. The Airflow was an exceptionally modern and advanced car, and an unparalleled engineering success. Both engine and passenger compartment were moved forward, giving better balance, ride and roadability. An early form of unibody construction was employed, making them extremely strong. This was one of the first vehicles with fender skirts.

The public was put off by the unconventional styling and did not buy the car in large  numbers. The failure of the Airflow cars in the marketplace led Chrysler to be overly conservative in their styling for the next 20 years. The “standard” styling on the lower-end Chryslers outsold the Airflow by 3 to 1. Its appearance was similar to the unrelated Tatra 77 which also appeared in the mid-1930s with a similar reaction to styling.

1937–1939

Fourth Generation
1939 Chrysler C24 Imperial 7 pass. Limousine
Overview
Production 1937–1939
Body and chassis
Body style 4-door, 7-seater limousine
Layout FR layout
Related Chrysler Saratoga
Chrysler Royal
Powertrain
Engine 323.5 cu in (5.3 L) Chrysler Flathead engine 130 hp (1937)140 hp(1941–1942)
Transmission 3-speed synchromesh manual
Fluid Drive
Dimensions
Wheelbase 144 in (3,658 mm)
Length 1937 204.75″ (Imperial), 223.25″(custom Imperial)
Curb weight 3,450-3,835lbs.(1938)

Innovations for 1937 included built-in defroster vents, safety type interior hardware (such as flexible door handles and recessed controls on the dash) and seat back padding, and fully insulated engine mounts. Brakes were 13″ drums, then in 1939 they expanded to 14″, but shrunk to 12″ drums in 1940. Front suspension was independent.

There were three Imperial models in this generation. The C-14 was the standard eight and looked much like the Chrysler Royal C-18 with a longer hood and cowl. The C-15 was the Imperial Custom and the Town Sedan Limousine, with blind rear quarter panels. This model was available by special order. The third model, C-17, was the designation for the Airflow model. They had a concealed crank for raising the windshield and the hood was hinged at the cowl and opened from the front; side hood panels were released by catches on the inside. An Imperial Custom convertible sedan was used as an official car at the Indy 500. The car pictured is James G Martin’s (retired airline mechanic) 1939 C-24 7 passenger limousine, believed by him and his son Tim to be the only 1939 production 7-passenger limo still on the road.

Following an assassination attempt in 1937, an armoured Chrysler Imperial was purchased as the official car for António de Oliveira Salazar, the Prime Minister of Portugal.

1940–1948

Fifth Generation
Overview
Production 1940–1948
Body and chassis
Body style 4-door sedan
4-door limousine
Layout FR layout
Related Chrysler New Yorker
Chrysler Windsor
Powertrain
Engine 323.5CID L-head 135 hp I8
Transmission Fluid Drive
Dimensions
Wheelbase 145.5″
Length 1940 225.25″

235″

Width 77.8″
Curb weight 3,900-4,560lbs.(1941)

In 1946 the Imperial line was simplified. Between 1946 and 1948, it was called the Imperial Crown, a new top level trim package designation. Two bodystyles were produced, an eight passenger four-door sedan and an eight-passenger four-door limousine. The two vehicles had a US$100 price difference and a 10 lb (5 kg) weight difference. Hydraulic telescopic shock absorbers were in the front and rear. Two-speed electric windshield wipers were standard.

The “imperial” name was introduced on top-level Cadillac-built limousines, starting in 1941

1948 Chrysler Imperial Crown Limousine1948 Chrysler Imperial Crown Limousine

1949–1954

Sixth Generation
1951 Chrysler Imperial C-54 series Convertible
Overview
Model years 1949–1954
Assembly Detroit, Michigan, USA
Designer K.T. Keller
Body and chassis
Body style 2-door Club coupe
2-door hardtop
2-door Newport hardtop
2-door convertible
4-door sedan
4-door Imperial Custom limousine
4-door Imperial Crown sedan
4-door Imperial Crown limousine
Layout FR layout
Related Chrysler Imperial Parade Phaeton
Chrysler New Yorker
Chrysler Town and Country
Chrysler Saratoga
DeSoto Custom
Powertrain
Engine 324 cu in (5.3 L) Chrysler I8
331 cu in (5.4 L) HemiheadV8
Transmission 4-speed Presto-Maticsemiautomatic
2-speed PowerFlite automatic
Dimensions
Wheelbase 131.5 in (3,340 mm)
1953–54 4-door: 133.5 in (3,391 mm)
Imperial Crown : 144.5 in (3,670 mm)
Length Imperial and Imperial Custom:
1949: 210.0 in (5,334 mm)
1950: 214.0 in (5,436 mm)
1951: 212.5 in (5,398 mm)
1952: 212.6 in (5,400 mm)
1953 4-door: 219.0 in (5,563 mm)
1953 2-door: 217.0 in (5,512 mm)
1954 4-door: 223.8 in (5,685 mm)
1954 2-door: 221.8 in (5,634 mm)
Imperial Crown :
1949: 234.8 in (5,964 mm)
1950: 230.3 in (5,850 mm)
1951–52: 229.5 in (5,829 mm)
1953: 231.6 in (5,883 mm)
1954: 236.4 in (6,005 mm)
Width Imperial and Imperial Custom:
1949–52: 75.8 in (1,925 mm)
1953: 76.8 in (1,951 mm)
1954: 77.8 in (1,976 mm)
Imperial Crown:
1949–52: 80.9 in (2,055 mm)
1953: 81.9 in (2,080 mm)
1954: 82.9 in (2,106 mm)
Height 4-door: 63.0 in (1,600 mm)
2-door: 64.4 in (1,636 mm)
Imperial Crown: 68.8 in (1,748 mm)
Curb weight 4,400–5,700 lb (2,000–2,600 kg)
Chronology
Successor Imperial

1953 Chrysler Imperial Custom limousine1953 Chrysler Imperial Custom limousine

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