CORD Automobiles

1936 Cord Crest Talla

Cord (automobile) 1929-1932 and 1936-1937 by Auburn Automobile Company Indiana USA

1929 Cord f

 A 1929 L-29 Phaeton on display at the 2005 United States Grand Prix
1931 Cord L-29 Convertible Coupe

 1931 L-29 Convertible Coupé

Cord was the brand name of an American automobile company from Connersville, Indiana, manufactured by the Auburn Automobile Company from 1929 to 1932 and again in 1936 and 1937.

The Cord Corporation was founded and run by E. L. Cord as a holding company for his many transportation interests, including Auburn. Cord was noted for its innovative technology and streamlined designs. Cord had a philosophy to build truly different, innovative cars, believing they would also sell well and turn a profit. This did not always work well in practice.

Innovations

1930 Cord L-29

 1930 Cord L-29

Cord innovations include front-wheel drive on the L-29 and hidden headlamps on the 810 and 812.

Hidden headlamps did not become common as a standard feature until the 1960s (though DeSoto used them in 1942). The early Oldsmobile Toronados, whose GM stylists later stated they were trying to capture the “feel” of the Cord’s design, also featured hidden headlamps.

“Servo” shifting was accomplished through a bendix electro-vacuum pre-selector mechanism (a type of electronic shifting).

Cord L-29

This was the first American front-wheel drive car to be offered to the public, beating the Ruxton automobile by several months, in 1929. The brainchild of former Miller engineer Carl Van Ranst, its drive system borrowed from the Indianapolis 500-dominating racers, using the same de Dion layout and inboard brakes. This allowed it to be much lower than competing cars. Both stock cars and special bodies built on the Cord chassis by American and European coachbuilders won prizes in contests worldwide. The L-29 came with full instrumentation, including a temperature gauge, oil pressure gauge, and speedometer on the left with a gas gauge, oil level gauge, and Ammeter on the right of the steering wheel.

It was powered by Auburn’s 4,934 cc (301 cu in) 125 hp (93 kW) L-head Lycoming inline 8 from the Auburn 120, with the crankshaft pushed out through the front of the block and the flywheel mounted there, driving a three-speed transmission. Gearing in both transmission and front axle was inadequate, and the 4,700 lb (2,100 kg) car was underpowered, limited to a trifle over 80 mph (130 km/h), inadequate even at the time, and readily exceeded by the less expensive Auburn. Still, the styling was lovely, and despite the 137.5 in (3,490 mm) wheelbase and steering demanding fully four turns lock-to-lock, handling was reportedly superb. Priced around US$3,000, it was competitive with Marmon, Lincoln, Packard, Franklin, and Stutz; the 1930 Chrysler copied several styling elements. It could not outrun the Great Depression, and by 1932, it was discontinued, with just 4,400 sold. Wheelbase was 137.5″ and the height of the sedan was 61″.

Cord Model 810/812

Main article: Cord 810/812
1937 Cord GTO 812 Westchester sedan

 1937 Cord 812 Westchester sedan

The Model 810/812 are probably the best-known of the company’s products. Styled by Gordon M. Buehrig, they featured front-wheel drive and independent front suspension; the front drive enabled the 810 to be so low, runningboards were unnecessary. Powered by a 4,739 cc (289 cu in) Lycoming V8 of the same 125 hp (93 kW) as the L-29, the 810 had a four-speed electrically-selected semi-automatic transmission, among other innovative features.

The car caused a sensation at the New York Auto Show in November 1935. Orders were taken at the show with Cord promising Christmas delivery, expecting production of 1,000 per month. Production delays pushed the expected delivery date to February 1936. This proved optimistic; the first production vehicles were not delivered until April. In all, Cord managed to sell only 1,174 of the new 810 in its first model year. The car is well known for the flat front nose with a louvered grille design. The front was so similar in look to a coffin, the car was often called “Coffin Nose“.

Demise of the Cord

Early reliability problems, including slipping out of gear and vapor lock, cooled initial enthusiasm, and the dealer base shrank rapidly. Unsold left-over and in-process 1936 810s were re-numbered and sold as 1937 812s. In 1937, Auburn ceased production of the Cord. A single 1938 Cord prototype with some changes to the grille and transmission cover was built, and it still exists (2015). The Cord empire, amid allegations of financial fraud, was sold to the Aviation Corporation, and E.L. Cord moved to Nevada where he earned millions in real estate and other enterprises.

Revival

1941 Hupmobile Sedan Skylark

Hupmobile Skylark

The Cord 812 design was re-marketed almost immediately in 1940, as ailing automakers Hupmobile and Graham-Paige tried to save money, and revive the companies, by using the same body dies. Except for their similarity to the 810, their four-door sedans, the Hupp Skylark and the Graham Hollywood, were unremarkable. Retractable headlights gave way to plain headlight pods, and power came from a standard front-engine/rear-wheel drive design. While Hupp Motor Company built a few prototypes in 1939 that gained them sales orders for the 1939 model year they did not have the resources to manufacture the car. Graham Paige stepped in offering to build the Hupmobile Skylarks on a per piece contract basis. Graham built a combined 1850 units for sale in the 1940 model year. Hupmobile closed before the 1941 model came around. Of the 1850 cars produced in the 1940 model year by Graham only about 450 were the Hupmobile Skylarks. Graham continued to build the Hollywood late into 1941. They stopped production in November of that year having only built a rumored 400 units. The Hollywood was powered by a supercharged Continental in line six making 124 HP, almost 50 less than the original supercharged Cord.

My collection found by searching the world wide web:

HUPMOBILE Automobiles, Hupp Motor Car Company, Detroit, Michigan, United States 1909-1941

1909 HUPMOBILE model 20 Runabout

1909 HUPMOBILE model 20 Runabout

Hupmobile

 hupmobile_logo2Hupmobile-car-logo-2

Hupp Motor Car Company
Automobile Manufacturing
Industry Automotive
Founded 1909
Defunct 1940
Headquarters Detroit, Michigan, United States
Products vehicles
Automotive parts
Hupp grille badge, on a 1941 Skylark
Hupp grille badge, on a 1941 Skylark

Hupmobile was an automobile built from 1909 through 1940 by the Hupp Motor Car Company, which was located at 345 Bellevue Avenue in DetroitMichigan. Its first car, the Model 20, was introduced to the public at the Detroit Auto Show in February 1909. The company initially produced 500 vehicles.

History

hupmobile_logo2

Founding

Robert Craig Hupp (June 2, 1877 in Grand Rapids, Michigan – 1931), a former employee of Oldsmobile and Ford, founded the company with his brother Louis Gorham Hupp (November 13, 1872 in Michigan – December 10, 1961 in Michigan) in 1908. Production began in 1909. In 1910, production increased by more than 5000. Following disagreements with his financial backers Robert Hupp sold his stock in the Hupp Motor Car Company and established the short-lived RCH Automobile Company, later the Hupp-Yeats Electric Car Company. In 1912, Hupp would be one of two automakers pioneering the use of all-steel bodies, joining BSA in the UK. Hupp’s panels were produced by Hale & Kilburn, which was run by Edward BuddCarl Wickman, a car dealer in Hibbing, Minnesota, used an unsold 7-passenger model as the first vehicle for what became Greyhound. In 1913 Frank E. Watts was hired as a designer.

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Expansion

Hupp Motor Car Company continued to grow after its founder left. A new plant was purchased in 1924 as Hupp competed strongly against Ford and Chevrolet. DuBois Young became company president in 1924 moving up from vice-president of manufacturing. By 1928 sales had reached over 65,000 units. To increase production and handle the growth in sales, Hupp purchased the ChandlerChandler-Cleveland Motors Corporation (Chandler Motor Car) for its manufacturing facilities.

1910-22 Hupmobile

Decline

Sales and production began to fall even before the onset of the depression in 1930. A strategy to make the Hupmobile a larger, more expensive car began with the 1925 introduction of an 8-cylinder model, followed by the discontinuance of the traditional 4-cylinder Hupmobile. While aiming for a seemingly more lucrative market segment, Hupp essentially turned its back on its established clientele. The company made the same mistake that many other medium-priced carmakers were making at the same time. In an attempt to capture every possible sale, they offered many different models. With Hupmobile’s relatively low production volume, the result was that no model could be produced in sufficient quantity to keep manufacturing costs low enough to provide an operating profit.

1915 Hupmobile Service Double sided Porcelain Sign

New models

Hupp abandoned its more conservatively styled product line and turned to industrial designer Raymond Loewy to design its 1932 Hupp cyclefender, a flashy roadster that did well at the track, but sales continued to decline. 1934 saw the introduction of a striking restyle called the “Aerodynamic” by Loewy, as well as the lower-priced series 417-W using Murray-built slightly-modified Ford bodies.

Despite technical innovations, squabbles among stockholders and an attempted hostile takeover in 1935 took their toll on the company. By 1936 the company was forced to sell some of its plants and assets and in 1937 Hupmobile suspended manufacturing. A new line of six- and eight-cylinder cars was fielded for 1938, but by this time Hupp had very few dealers, and sales were disappointingly low.

Desperate for a return to market strength, on February 8, 1938, Hupmobile acquired the production dies of the Gordon Buehrig designed Cord 810/812 from the defunct Cord Automobile Company. Hupp paid US$900,000 for the tooling. Hupmobile hoped that using the striking Cord design in a lower-priced conventional car, called the Skylark, would return the company to financial health. Enthusiastic orders came in by the thousands, but production delays soured customer support.

1920's Hupmobile 6 Automobile Radiator Grille

Joint venture

Lacking adequate production facilities, Hupmobile worked out a deal with the ailing Graham-Paige Motor Co. to share the Cord dies. Hupmobile and Graham would both sell similar models, which would all be built at Graham-Paige’s facilities. While each marque’s product used its own power train, the Graham edition, called the Hollywood, otherwise differed from the Skylark in only a few minor details.

1932 hupmobile_32_emblem_14

Closure

In 1939 the Hupmobile Skylark finally began delivery. Unfortunately, it had taken too many years to produce and most of the orders had been canceled. Production lasted only a couple of months, and only 319 Skylarks were produced. Hupmobile ceased production in late summer. Graham-Paige suspended production shortly after the last Hupmobile rolled off the line.

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Technical innovations

In a constant effort to remain competitive, Hupp introduced a number of new features. They were one of the very first automakers to equip their cars with “free wheeling,” a device that enjoyed immense, but brief, popularity in automobiles in the 1930s. Hupmobile also pioneered fresh-air car heaters with the Evanair-Conditioner.

Hupmobile-car-logo-3

Legacy

In 1914, Eric Wickman tried to establish a Hupmobile dealership but couldn’t sell them so he started transporting miners in one of the vehicles and founded Greyhound Lines. The National Football League was created at Ralph Hay’s Hupmobile dealership in Canton, Ohio in 1920.

The Skylark’s grille later inspired the grilles used on Lincoln Continental models in the 1940s. Their heater technology became widely adopted in the industry. The Hupmobile dealership in Omaha, Nebraska is a prominent historic landmark. The dealership building in Washington, D.C. is now the H Street Playhouse.

Hupmobile Spaceship

Models Gallery

1909 Hupmobile 20HP 4Cyl DV-06 ARM 07 1909 HUPMOBILE model 20 Runabout 1909 Hupmobile Runabout, USA 1909 1909 Hupmobile Runabout, USA 1909 Hupmobile-Model-20-runabout

1909 HUPMOBILE model 20 Runabout

hupmobile_logo2

1910 Hupmobile 12, USA 1910 1910 Hupmobile 12, USA d 1910 Hupmobile 12, USA c 1910 Hupmobile 12, USA b 1910 Hupmobile 12, USA a

1910 Hupmobile 12, USA e

1910 Hupmobile 12, USA

1910-22 Hupmobile

1910 Hupmobile Model 20 Roadster

1910 Hupmobile Model 20 Roadster

1910 Hupmobile Racing

1910-hupmobile-racing

1910 hupmobile_1910

1910 Hupmobile Model 20 runabout

1910-hupmobile-model-20-runabout

1911 Hupmobile Model 20 1911 Hupmobile model D 1911 Hupmobile Runabout ad 1911 hupmobileB

1911

 1912 - HUPMOBILE ad in spain 1912 Hupmobile 0511 1912 Hupmobile Model 20 17 1912 Hupmobile Model 20 Torpedo Roadster 1912 HUPMOBILE Model 20, 4-cyl., 20 hp, 86 1912 hupmobile-1912Hupmobile 1912

1913 Hupmobile Model 32 Two-Seater

1913-hupmobile-model-32-two-seater

1913 Hupmobile Torpedo 12-16 hp decapotable - Publicite Automobile de 1913

1913-hupmobile

 1914 Hupmobile 32 COUPÉ

1914-hupmobile-32-coupé

1914 Hupmobile ad 1914 Hupmobile HAK 32 (1914)

1914-hupmobile-hak-32

1914 Hupmobile Model H 15-18hp with Coachwork by Oakley Ltd.

1914 Hupmobile Model H 15-18hp with Coachwork by Oakley Ltd.

1914 hupmobile-touring--04 (1)1914 Hupmobile

1914 Hupmobile HAK 32 (1914) 1915 Hupmobile Service Double sided Porcelain Sign 1915 Hupmobile 1915 hupmobile-1915-dirk-mark

Hupmobile 1915

1916 Hupmobile

1916 Hupmobile

1917 hupmobile dirk-van-der-mark

1917 hupmobile dirk-van-der-mark NL

1918 Hupmobile-Ad-8-24-1918_revised

1918 Hupmobile-Ad

1919 Hupmobile 17 HP, USA a 1919 Hupmobile 17 HP, USA b 1919 Hupmobile 17 HP, USA c

1919 Hupmobile 17 HP, USA

1920 Hupmobile 1920's Hupmobile 6 Automobile Radiator Grille

1920 Hupmobile

1921 Hupmobile 2 1921 Hupmobile a 1921 Hupmobile model R

OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA

1921 Hupmobile Touring Car Convertible 1921 HUPMOBILE TOURING-vi 1921 Hupmobile 1921 hupmobile-series-r4-2 1921 hupmobile-series-r4-4

OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA

1921 studebaker light 6s

1921 Hupmobile

1922 Hupmobile Model R 1922 hupmobile R10-112touring4cyl3speedOLO

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1922 Hupmobile Touring Sedan 1922 Hupmobile touring 1922 Hupmobile 1922 hupmobile-series-r7-3 1922 hupmobile-touring--11 1922-hupmobile-boyce-motometer-hood-ornament-mike-martin 1922-hupmobile-brake-light-mike-martin 1922-hupmobile-mike-martin

1922 Hupmobile

1923 hupmobile antique 1923 Hupmobile Coupe 1923 Hupmobile Model R (6191529886) FOT1138703 1923 Hupmobile R Series Roadster 1923 Hupmobile Tourer 1923 Hupmobile 1923 hupmobile-1923-09-dirk-mark

1923 Hupmobile

1924 Hupmobile RRS Special Roadster

1924 Hupmobile RRS Special Roadster

1924 Hupmobile Touring

1924 Hupmobile Touring

1925 Hupmobile Ad-02 1925 Hupmobile Model E 1925 Hupmobile Model E-1 (E-8) 1925 Hupmobile Series E Tow Truck 2 1925 Hupmobile Tourer

Hupmobile 1925

1926 Hupmobile Four Door Sedan

1926-hupmobile-four-door-sedan

1927 Hupmobile Ad-03 1927 Hupmobile Ad-04 1927 Hupmobile Eight Coupé, (8 Zyl., 4402 cm3, 67 PS) 1927 Hupmobile Opera 1927 Hupmobile-Eight-Ad-Art-by-Larry-Stults-1927-08

Hupmobile 1927

1928 hupmobile ad id2704 1928 Hupmobile Ad-01 1928 Hupmobile Ad-02 1928-Hupmobile-Century-E-4 DV-14-SHC-01

1928-hupmobile-century-e-4-dv

Hupmobile 1928

1929 Hupmobile Series M De Luxe Century 4-D Sedan

Hupmobile Series M De Luxe Century 4-Door Sedan 1929

1929 hupmobile aug 1929 Hupmobile Series A (Century Six, Century 6) 1929 Hupmobile Series M De Luxe Century 4-D Sedan 1929 Hupmobile-New-Century-Six-and-Eight-Ad-Art-by-Bernard-Boutet-de-Monvel-1929-02

Hupmobile 1929

1930 hupmobile 6cyl coupe ad 1930 hupmobile ad 1930 hupmobile adv 1930 Hupmobile Model S Coupe 1930 Hupmobile model S Roadster, USA a 1930 Hupmobile model S Roadster, USA b 1930 Hupmobile model S Roadster, USA c 1930 Hupmobile model S Roadster, USA d 1930 Hupmobile Six Roadster, USA a 1930 Hupmobile Six Roadster, USA b 1930 Hupmobile Six Roadster, USA c 1930 Hupmobile Six Roadster, USA d 1930 Hupmobile Six Roadster, USA e 1930 Hupmobile Six, USA a 1930 Hupmobile Six, USA b 1930 Hupmobile Six, USA c

Hupmobile 1930

1931 hupmobile Ad-01 1931 Hupmobile Century Eight L Model Sedan 1931 Hupmobile Century Eight Phaeton

1931 Hupmobile

1932 hupmobile ad 1932 Hupmobile Ad-01 1932 Hupmobile Custom Roadster Hood Ornament 1932 Hupmobile Eight Sedan, USA 1932 Hupmobile F 222 Eight Cylinder Four-Door Sedan 1932 Hupmobile Series-I 226 Rumbleseat Coupe 1932 hupmobile_32_emblem_14

1932 Hupmobile 4-door sedan

Hupmobile 4-Door Sedan 1932

1933 hupmobile 322f convert coupe 1933 hupmobile Ad-02 1933 Hupmobile B-316 Roadster 1933 Hupmobile KK321 4 door sedan 1933 Hupmobile Sedan 1933 hupmobile33 1933 hupmobile-k-321-convertible-coupe

1933 Hupmobile

1934 Hupmobile 417 W Sedan 1934 Hupmobile 417W Manufactured in Detroit 1934 hupmobile 427 eight 1934 Hupmobile Ad-1 1934 Hupmobile Aerodynamic Coupe 1934 Hupmobile Aero-Dynamic 1934 Hupmobile AeroLine 1934 Hupmobile rear 1934 Hupmobile Sedan 1934 Hupmobile-3-Window-Coupe1 1934 Hupmobile-1934-ham

1934 Hupmobile 417 W Sedan

Hupmobile Series 417-W 4-Door Sedan 1934

dwg by Alexis de Sakhnoffsky
dwg by Alexis de Sakhnoffsky

1935 hupmobile 518-d sedan 1935 Hupmobile Ad-01 1935 hupmobile Ad-02 1935 Hupmobile J-521 Aerodynamic Coupe 1935 Hupmobile Series 518 Sedan 1935 Hupmobile Series518Sedan1 1935 Hupmobile Stewart Warner Speedometer Speedo Assembly NOS 1935 Hupmobile. 1935 hupmobile-series-521j-8 1935 hupmobile-series-521j-1935-13

1935 Hupmobile

1936 hupmobile cover 1936 hupmobile range

Hupmobile 1936

1937 Hupmobile 618G Custom Series Coupe 1937 hupmobile sedan

1937 Hubmobile

1938 hupmobile Ad-01 1938 Hupmobile Skylark Postcard-01 1938 Hupmobile 1938 hupmobile-series-822e-12

1938 Hupmobile

1939 hupmobile Skylark Convertible 1939 Hupmobile Skylark

Hupmobile 1939

1940 hupmobile sedan 1940 Hupmobile Skylark a 1940 hupmobile Skylark Convertible 1940 Hupmobile Skylark Postcard-01 1940 Hupmobile Skylark R-015, 4-door sedan 1940 Nick-dunkavich-1940-hupmobile

1940 Hubmobile

1941 hupmobile skylark 1941 Hupp badge

1941 Hupp Skylark based on the iconic Cord 810

1941 Skylark, based on the iconic Cord 810

Chandler en Hupmobile ad Chandler download emblems-7 hupmobile 11 Hupmobile 63628 Hupmobile Ad b Hupmobile ad Hupmobile Aerodynamic Coupe

KF2-22A0
KF2-22A0

Hupmobile Gr Hupmobile Model R Hupmobile six Hupmobile Skylark Hupmobile Spaceship Hupmobile hupmobile_ad hupmobile_logo2 hupmobile-618-14 hupmobile-618-15 Hupmobile-car-logo-1 Hupmobile-car-logo-2 Hupmobile-car-logo-3 Hupmobile-hood-script hupmobile-model-a1-9 hupmobile-roadster-03 hupmobile-touring--04 images vintage-automobile-ads-don-struke