Lancia 1906-2014 Turin, Italy Present Time Chrysler and FIAT IVECO

1934-38 Lancia 3 RO c Ad

Lancia Automobiles S.p.A.
Formerly called
Lancia & C. Fabbrica Automobili
Società per azioni
Industry Automotive
Founded 29 November 1906
Founder Vincenzo Lancia
Headquarters Turin, Italy
Key people
John Elkann (President)
Saad Chehab (CEO of Lancia and Chrysler brand) CEO of Lancia – Antonella Bruno (since 23 April 2013)
Products Cars, Buses, Trucks
Production output
71,223 (2013)
Owner Fiat Chrysler Automobiles
Parent FCA Italy

Lancia (Italian pronunciation: [ˈlantʃa]) is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia as Lancia & C.. It became part of the Fiat Group in 1969; the current company, Lancia Automobiles S.p.A., was established in 2007.

The company has a strong rally heritage and is noted for using letters of the Greek alphabet for its model names.

Lancia vehicles are no longer sold outside of Italy, and comprise only the Ypsilon supermini range, as Fiat CEO Sergio Marchionne foreshadowed in January 2014.


1909 Lancia Beta Torpedo 1520 HP 1909 -02Lancia Beta Torpedo (1909)

In 1910 Lancia components were exported to the United States where they were assembled and sold as SGV’s by the SGV Company. In 1915, Lancia also manufactured its first truck, the Jota that continued as a dedicated series. In 1937, Vincenzo died of a heart attack and both his wife, Adele Miglietti Lancia, and his son, Gianni Lancia, took over control of the company. They persuaded Vittorio Jano to join as an engineer. Jano had already made a name for himself by designing various Alfa Romeo models, including some of its most successful race cars ever such as the 6C, P2 and P3. Foundation and early years

Lancia & C. Fabbrica Automobili was founded on 29 November 1906 in Turin by Fiat racing drivers,1908 Vincenzo Lancia Fiat Targa Florio 50hp 1908 Vincenzo Lancia Vincenzo lanciaVincenzo Lancia (1881-1937) and his friend, Claudio Fogolin (1872-1945). The first car manufactured by Lancia was the1908 Lancia Alfa SportTipo 51” or “12 HP” (later called “Alfa”), which remained in production between from 1907 to 1908. It had a small four-cylinder engine with a power output of 28 hp.

Lancia is renowned in the automotive world for introducing cars with numerous innovations. These include the1911 Lancia Theta A total of 1,696 units 1911 lancia theta b 1911-12 lancia theta 1913 Lancia Theta 35hp 5 Lancia Theta Coloniale

Theta of 1913, which was the first European production car to feature a complete electrical system as standard equipment. Lancia’s first car adopting a monocoque chassis – the1923 MHV Lancia Lambda 1923-Lancia-Lambda-1stSrs-DV-08 PBC-02 1924-Lancia Lambda 4th Series DV-07 CA 014 1924-Lancia Lambda DV 08-SM 01 1924-Lancia-Lambda-DV-10-CI 001 1925 Lancia Lambda white vr TCE 1925-Lancia Lambda Trr-DV 08 AI 02

Lancia Lambda

1926 Lancia-Lambda-6th-DV-14-BQ 01 1927 Lancia Lambda 7th series torpedo 1927 Lancia Lambda Mark VIILambda produced from 1922 to 1931 – featured ‘Sliding Pillar‘ independent front suspension that incorporated the spring and hydraulic damper into a single unit (a feature that would be employed in subsequent Lancia’s, up to the Appia that was replaced in 1963). 1948 saw the first 5 speed gearbox to be fitted to a production car (Series 3 Ardea). Lancia premiered the first full-production V6 engine, in the 1950 Aurelia, after earlier industry-leading experiments with V8 and V12 engine configurations. It was also the first manufacturer to produce a V4 engine. Other innovations involved the use of independent suspension in production cars (in an era where live axles where common practice for both the front and rear axles of a car) and rear transaxles, which were first fitted to the Aurelia and Flaminia range. This drive for innovation, constant quest for excellence, fixation of quality, complex construction processes and antiqued production machinery meant that all cars essentially had to be hand-made. With little commonality between the various models, the cost of production continued to increase extensively, while demand did not eventually affecting Lancia’s viability.

Gianni Lancia, a graduate engineer was president of Lancia from 1947 to 1955. In 1956 the Pesenti family took over control of Lancia with Carlo Pesenti (1907–1984) in charge.

1969 to present

Fiat launched a take-over bid in October 1969 which was accepted by Lancia as the company was losing significant sums of money, with losses in 1969 being GB£20m. This was not the end of the distinctive Lancia marque, and new models in the 1970s such as the Stratos, Gamma and Beta served to prove that Fiat wished to preserve the image of the brand it had acquired.

During the 1970s and 1980s, Lancia had great success in rallying, winning many World Rally Championships.

During the 1980s, the company cooperated with Saab Automobile, with the Lancia Delta being sold as the Saab 600 in Sweden. The 1985 Lancia Thema also shared a platform with the Saab 9000, Fiat Croma and the Alfa Romeo 164. During the 1990s, all models were closely related to other Fiat models.

Starting from 1 February 2007, Fiat’s automotive operations were reorganised. Fiat Auto became Fiat Group Automobiles S.p.A., Fiat S.p.A.‘s branch handling mainstream automotive production. Simultaneously the current company, Lancia Automobiles S.p.A., was created from the pre-existing brand, and controlled 100% by FGA. In 2011, Lancia moved in a new direction and added new models manufactured by Chrysler and sold under the Lancia badge in many European markets. Conversely, Lancia built models began to be sold in right-hand drive markets under the Chrysler badge. In 2015 Lancia’s parent company Fiat Group Automobiles S.p.A. became FCA Italy S.p.A., reflecting the earlier incorporation of Fiat S.p.A. into Fiat Chrysler Automobiles.

1907 Logo Lancia
1907 Lancia radiator script
1929 Lancia logo
1929–1957 Lancia logo
1974 Lancia logo
1974–2000 Lancia logo

From 1907 to 1910 Lancia cars didn’t bear a true badge, but rather a brass plaque identifying the manufacturer (Lancia & C.) and chassis code; although some models did have a brass Lancia script on the grille.


The original Lancia logo was designed by Count Carlo Biscaretti di Ruffia. In 1910 Vincenzo Lancia asked Biscaretti di Ruffia to design a badge for the company; the Count submitted six watercolour proposal sketches. Vincenzo Lancia chose a round one, composed by a blue lance and flag bearing a Lancia script (“Lancia” means “lance” in Italian) in gold, over a four-spoke steering wheel, with a hand throttle detail on the right spoke. The first car to bear the Lancia logo was the Gamma 20 HP in 1911.


In 1929 the logo acquired its final layout: the previous round badge was superimposed on a blue shield in the shape of a Reuleaux triangle (as found in one of Biscaretti di Ruffia’s six original proposals). Though first applied on the 1929 Dikappa, this badge was only used consintently starting with the 1936 Aprilia.


Beginning with the 1957 Flaminia, Lancia cars switched from the traditional vertical split grille to an horizontal, full-width one. The logo was therefore moved inside the grille opening, and changed to a more stylized chromed metal open-work design; shield and steering wheel became chrome frames, the only remaining enameled surface being the blue field of the flag. This new metal logo was used on most models with some exceptions, namely Zagato-bodied Lancia Fulvias and Flavias, the Lancia 2000 Berlina (which reprised the traditional upright grille and the round enameled badge) and the Stratos HF (whose ornaments lacked the triangular shield).


In 1974 the badge was redesigned on Gianni Agnelli‘s request; it went back to a modernised silver, white and blue version of the 1929 design. Flag and lance were unified in a single shape and dispensed with the earlier minute detailing, the Lancia letters became all of the same size, and the steering wheel became also outlined in blue and lost the hand throttle detail. This logo debuted on the 1979 Lancia Delta, and made its way on the other models as they adopted the split grille introduced by the Delta. Though lightly revised in 2000 with the addition of a chrome shield surround, the 1974 logo was used through four decades, up to 2006.


The current logo, designed by Robilant Associati, was presented at the 2007 Geneva Motor Show—a couple of months after the creation of Lancia Automobiles. While the traditional chrome-framed blue shield has been retained and made three-dimensional, for the first time since 1911 lance and flag are absent; the steering wheel has been stylized into a chromed circle, from which two spikes converge towards the modern Lancia logotype in the centre.

Lancia family

Cavalier Giuseppe Lancia (1860 (Cuneo) – 1919 (Bordighera)) is an Italian businessman and father of Vincenzo Lancia. When he was sixteen he started a business with food in Italy. Later for few years he made relationships with South America and he created a food industry in Argentina. His efforts and innovations made his company a great success. His company was one of the first food companies in the country and showed new methods in this sector. When he made a fortune he returned to Italy. When he goes back his rang in Turin go to town advisor. By his education Giuseppe is a translator. In 1875 he is married for Marianna Orazzi. In 1876, their first son Giovanni is born. He loves education, humanities and the Greek language. In 1879 their daughter Margherita was born. Unfortunately, she died in 1894. In 1881 their third child Vincenzo Lancia was born. Their second daughter was born at 1884 – Anna Maria later Anna Maria-Giacobinni. The Lancia family at that time was important for Turin. The members of the family liked to go on opera and theatre. In their free time. the Lancias spend their time at a villa near Turin.

Vincenzo Lancia was born on 24 of August 1881 in Fobello near Turin. His father wanted Vincenzo to be a lawyer, but didn’t have much interest in the humanities. He met the Battista brothers as well as Giovanni Ceirano and became interested in science and technology, especially automobiles. He saw his first cars in Turin and Milan. One of his friends Carlo Bishareti di Ruffia had a Benz and that was the first important automobile in his life. When FIAT was founded in 1899 Vincenzo was very active in the company and later became one of the most famous test drivers of Italian automobile brands. In 1922, Vincenzo married his secretary – Adele Miglietti. Vincenzo and Adele had three children Gianni, Eleonora and Maria. He died on February 15, 1937.

Gianni Lancia was born on 24 November 1924 in Turin. He finished his education with his sisters at the Technical University of Pisa. From the time he was a little boy Gianni loved sports, but his greatest passion was motor racing. This led him to become a driver for the Lancia team. Gianni became the boss of Lancia in 1950. Unfortunately, he invested a lot of money in expensive prototypes and other unprofitable ventures that led him to sell a big part of the company to Carlo Pesenti in 1957. After that he started a business in the food industry. For a few years he lived in Brazil. He had two sons, Mariele and Vincenzo from his first marriage and had one son (Lorenzo Lancia) from his marriage to Jacqueline Sassard .


Current models

Lancia Ypsilon

Main article: Lancia Ypsilon

2013 Lancia Ypsilon 846 Elefantino2013 Lancia Ypsilon

The Ypsilon is a premium 5-door supermini car produced since 2011. It is based on an updated Fiat 500 platform. Available for sale in various European markets, for the United Kingdom and Ireland it was only sold as the Chrysler Ypsilon.

Past car models

Lancia has a long tradition of passenger, fast touring, sports and racing cars. They have tended to emphasize quality, appearance and sophisticated design, somewhat at the expense of power and competitive pricing. Among the most beautiful, desirable and unusual models are various Lancia Zagato models.

The Lancia Aurelia introduced the front engine rear transmission configuration later used by Ferrari, Alfa Romeo, Porsche, GM, and Maserati, as well as the V6 engine, which is now common. It also had inboard rear brakes, an important way of reducing un-sprung weight.

The Lancia Stratos was a successful rally car during the 1970s and helped the company to improve its sporting credentials.

The Lancia Thema was a executive car unveiled in 2011, was a re-branded second generation Chrysler 300 and replaced the Thesis. It re–used the Thema name from the saloon of 1984–94 made in Italy. Previously available in various European markets, for the United Kingdom and Ireland it was only sold as the Chrysler 300C. It has since been discontinued in 2015.

The Lancia Voyager was a large MPV unveiled in 2011, which was based on the Chrysler Town & Country. It was marketed in various European markets, for the United Kingdom and Ireland it was only sold as the Chrysler Grand Voyager. It has since been discontinued in 2015.

Concept cars

Lancia Bertone Kayak 02

The Lancia Kayak Bertone

Lancia has shown several concept cars to the public including the Flaminia Loratmo (1958), Stratos Zero (1970), the Megagamma by Italdesign Giugiaro and Sibilo by Bertone in 1978, Hit (1988) by Pininfarina, the Bertone designed Kayak (1995), the Dialogos (1998) and Nea in 2000. More recently the company has shown the Granturismo Stilnovo and Fulvia. concepts in 2003.

Special cars

1957 Lancia Flaminia Cabrio limousine 1957 Lancia Flaminia of the President of the Italian RepublicIn the end of 1957 Lancia make their first limousine for the President of Italy,the model Lancia Florida.
In 1989 Lancia made a limousine version of the model Thema.
In 1999 Lancia made a limousine version of the Kappa and in 2004 Geneva Motor Show, Stola showed a limousine version of the Lancia Thesis.

Export markets

In January 2014, in an interview with La Repubblica, Fiat CEO Sergio Marchionne foreshadowed that Lancia would become an Italy–only brand, and focus only on the Ypsilon supermini range.

United States

While some models had been imported on a small scale during the 1950s–1960s, Lancias were officially sold in the United States from 1975. Sales were comparatively slow, and the range was withdrawn at the same time as Fiat in 1982.

In 2009, following Fiat’s acquisition of a stake in United States-based Chrysler and part of Chrysler’s restructuring plans, it was stated that Fiat plans for the Chrysler brand and Lancia to co–develop products, with some vehicles being shared. Olivier Francois, Lancia’s CEO, took over as CEO of the Chrysler division in October 2009. Fiat has also announced that, depending on the market, some Chrysler cars would be sold as Lancias and vice versa.

Francois plans to re-establish the Chrysler brand as an upscale brand, was somewhat muddied by the discontinuance of the Plymouth brand.[13] At the 2010 Detroit Auto Show, a Chrysler-badged Lancia Delta was on display,[14] but this did not result in sales in the United States, with proposals to instead modify an Alfa Romeo for sale by 2013.

United Kingdom

Lancia’s reputation was significantly undermined in 1980, when defective Lancia Beta models, suffering from significant suspension sub-frame corrosion problems, were purchased back from owners by the company in a highly publicised campaign. These cars were subsequently crushed. The brand never recovered from the damage inflicted during the Beta recall and, combined with a range of related factors (including poor residual values, which made their range uncompetitive), decided to withdraw from the right hand drive market. The last model be sold in the United Kingdom was the Delta, boosted by its rallying reputation, withdrawn from sale in 1995.

Since 1995, there have been continuous rumours suggesting Lancia’s return to the United Kingdom. In November 2005, What Car? reported rumours over the alleged return, to rival “affordable” premium makes, such as Saab and Volvo. In September 2006, What Car? reported that Lancia were officially returning to the United Kingdom. The relaunch date was set for August 2008. In April 2008, Car reported that Lancia had postponed the relaunch.

These were credible since Lancia models, by that time, shared common parts with Fiat and Alfa Romeo models that were imported, sold and maintained by an existing dealership network. The cost to reestablish the brand were therefore minimal. In December 2008, however, Fiat cancelled re–launch plans, due to financial concerns coinciding with the global financial crisis, and the recession.

In 2011, Lancia Ypsilon and Delta models were eventually re–introduced to the United Kingdom, but were re–branded as Chrysler. In January 2014, the Delta model was dropped from this line–up. In March 2015, Fiat Group announced that the Chrysler brand would be discontinued in the U.K. in 2017, citing a desire to focus largely on the Jeep brand instead.


A small number of Lancia models were previously sold in Japan, such as Fulvia, Stratos and Delta. More recently, some models have been sold under the Chrysler brand, such as the Ypsilon.

Lancia in motorsport

Formula One

After Vincenzo Lancia’s son Gianni became director of the firm, it started to take part more frequently in motorsport, eventually deciding to build a Grand Prix car. Vittorio Jano was the new designer for Lancia and his Lancia D50 was entered into the 1954 Spanish Grand Prix, where Alberto Ascari took the pole position and drove the fastest lap. In the 1955 Monaco Grand Prix Ascari crashed into the harbour after missing a chicane. One week later Ascari was killed in an accident driving a Ferrari sports car at Monza. With Ascari’s death and Lancia’s financial problems the company withdrew from Grand Prix racing.[23] Altogether Lancia took two victories and ten podiums in Formula One.

Remnants of the Lancia team were transferred to Scuderia Ferrari, where Juan Manuel Fangio won the 1956 championship with a Lancia-Ferrari car.



Lancia Selta S4 Group B Rally Car A Lancia Delta S4 Group B rally car

Lancia has been very successful in motorsport over the years, and mostly in the arena of rallying. Prior to the forming of the World Rally Championship, Lancia took the final International Championship for Manufacturers title with the Fulvia in 1972. In the WRC, they remain the most statistically successful marque (despite having withdrawn at the end of the 1993 season), winning constructors’ titles with the Stratos (1974, 1975 and 1976), the 037(1983) and the Delta (six consecutive wins from 1987 to 1992). The Delta is also the most successful individual model designation ever to compete in rallying. All this gave Lancia a total of 11 Championships over the years.

Juha Kankkunen and Miki Biasion both won two drivers’ titles with the Delta. Among other drivers to take several World Rally Championship wins with Lancia were Markku Alén, Didier Auriol, Sandro Munari, Bernard Darniche,Walter Röhrl, Björn Waldegård and Henri Toivonen. The history of the brand in rallying is also tainted with tragedy, with deaths of Italian driver Attilio Bettega at the 1985 Tour de Corse in a Lancia 037 and then Finnish championship favourite Toivonen in a Lancia Delta S4 at the same rally exactly a year later. These deaths would eventually lead to the end of Group B rallying.

Sports car racing

In 1953 Lancia introduced D24 sports racer, being an evolution of D23 model, bodied as spider by Pinin Farina. Most significant victories were: 1953 Carrera Panamericana, 1954 Mille Miglia and 1954 Targa Florio.

1982LanciaLC1MartiniA Lancia LC1 Group 6 sports car

During Lancia’s dominance of rallying, the company also expanded into sports cars in the late 1970s until the mid-1980s. Originally running the Stratos HF in Group 4, as well as a brief interlude with a rare Group 5 version, the car was replaced with the successful Beta Montecarlo Turbo winning the FIA’s 1980 World Championship for Makes and 1981 World Endurance Championship for Makes and the 1980 Deutsche Rennsport Meisterschaft.

Lancia LC2 FrontA Lancia LC2 sports car

In 1982 the team moved up to Group 6 with the LC1 Spyder, followed by the Group C LC2 coupé which featured a Ferrari powerplant in 1983. The LC2 was a match for the standard-setting Porsche 956 in terms of raw speed, securing 13 pole positions over its lifetime, however its results were hampered by poor reliability and fuel economy and it only managed to win three European and World Endurance Championship races. The team’s inability to compete against the dominant Porsche 956 and 962 sports cars led it to drop out of sportscar racing at the end of 1986 in order to concentrate on rallying, although private teams continued to enter LC2s with declining results until the early 1990s.


Commercial vehicles

Lancia produced a wide range of vans, trucks, buses and military vehicles from the beginning, forming Lancia Veicoli Industriali in 1912. Lancia slowly withdrew from the commercial sectors during the late 1960s and production of commercial vehicles ended in the early 1970s, shortly after Fiat’s takeover of the company, with some models transferred to Iveco.

Light commercial vehicles

Heavy commercial vehicles

1921 Lancia Triota 1921 Armoured Truck captured from the British Forces by the IRA1921 Lancia triota armoured truck1921 Lancia Triota(1)1921 Lancia Triota1921 Lancia-Triota-Light-Truck1922 Lancia Triota 2 Ton Lorry1922 Lancia triota-truckLancia Triota 1921

Lancia Esadelta CLancia Esadelta C

Lancia Esagamma ELancia Esagamma E in Avellino (Italy)Lancia Esagamma E

1981 Lancia Athens-trolleyLancia trolleybus in Athens

Ungarn, Richtung Plattensee, etwa 15.-20. März 1945
Ungarn, Richtung Plattensee, etwa 15.-20. März 1945 Lancia 3RO military truck

1915 lancia-jota1915 Lancia Jota

1915 Lancia Dijota Nothing to find1922 Lancia triota-truck1921 Lancia Triota1921 Lancia Tetrajota industriali 11921 Lancia Tetrajota1925 LANCIA PentaIota1924 Lancia Pentajota

1926 Lancia Esajota Nothing to find

Lancia Eptaiota trasformati in veicoli di servizio

lancia-eptajota-01 (1) lancia-eptajota-02 lancia-eptajota-04 lancia-eptajota-071927 Lancia Eptajota

LANCIA RO workshop Lancia 3 Ro sevgg0 Lancia RO a40 camion 1941-lancia-ro-p-macchi Lancia RO a Lancia RO 1933 Lancia RoNM base1932 Lancia Ro

1935-39 Lancia Ro Ro

1935 Lancia Ro-Ro

Lancia 3 RO 0055 Lancia 3 RO 0056 Lancia 3 Ro Conegliano Vajont Cimolais classic industrial vehicle road ... LANCIA 3RO 0059 Lancia 3RO a Lancia 3RO Army Lancia 3RO Autocannone Lancia 3RO e L6-40 Regio Esercito OM-08

Ungarn, Richtung Plattensee, etwa 15.-20. März 1945
Ungarn, Richtung Plattensee, etwa 15.-20. März 1945

Lancia 3RO NM, 6.5-ton, 4x2, Heavy truck lancia 3ro02 (1)1938 Lancia 3Ro

1942 Lancia Esaro - tipo 267 1945 Lancia ESARO 267 1945 Lancia, Esaro 267 4x2 medium truck 1944 Lancia Esaro (3) Lancia Esaro a Lancia esaro small1943 Lancia Esaro

1941-47 lkw lancia e2901941 Lancia E290, electric truck, one built

lancia-6ro-10 lancia-6ro-05 lancia-6ro-03 (1) lancia-6ro-03 Lancia 6RO M-CP481947 Lancia 6Ro

1955 Lancia Esatau autocarri Lancia Esatau P V.11 Viberti Monotral LANCIA-ESATAU SHELL. 1950 Lancia_Esatau_anni50_camion_2

Historical Vehicle Lancia Esatau 864
Historical Vehicle Lancia Esatau 864

lancia-esatau-864-08 1947-1963 LANCIA 3 RO ESATAU 864 TRUCK lancia-esatau-864-07 lancia-esatau-864-12 lancia-esatau-864-01 Lancia Esatau A Casaro 1950's AA Lancia Esatau.jpganni50 Lancia Esatau 864 0093 Lancia Esatau-Om Lancia Esatau 864 0047 lancia esatau militare frontale Lancia Esatau A musone 1962 - FIAT 682 N2 FIAT 690 N1 LANCIA ESATAU B 1952-57 Lancia Esatau V11 Lancia Esatau 864 Tanker 1952 - LANCIA ESATAU 864 Lancia Esatau Vegatables truck 1955 Lancia Esatau A Casaro AMADIO Lancia Esatau Tu Lancia Esatau A Lancia esatau v 1954 Lancia Esatau 112, 8867cm3, 132cv 1949 Lancia Esatau 108, 8245cm3, 122cv 1954 Lancia Esatau 112, 8867cm3, 132cv (2) 1955 Lancia Esatau P chassis, bodied by Viberti 1947 Lancia Esatau 864, bodied by Viberti and pulling a Viberti trailer 1960-61 Autocarri Lancia Esatau 503 3 Esadelta 401 lancia-esatau-p-07 LANCIA ESATAU VIBERTI Imagen1957 Lancia Esatau

lancia-esatau-b-05 (1) lancia-esatau-b-503-03 lancia-esatau-b-503-05 lancia-esatau-b-503-10 lancia-esatau-b-503-01 1958 - LANCIA ESATAU B

Lancia Esatau B

Lancia Esatau B-01 Lancia Esatau B-03 Lancia esatau B ribaltabile 1957 Lancia Esatau B, 8867cm3, 150cv 1957 Lancia Esatau B 5031955 Lancia Esatau B

Lancia Esadelta Vigili del Fuoco firetruck LANCIA ESADELTA OF ADDIS ABABA lancia esadelta macchi firebrigade lancia-esadelta-09 lancia-esadelta-10 lancia-esadelta-08 lancia-esadelta-03 lancia-esadelta-02 lancia-esadelta-04 Lancia Esadelta Portauto cartransporters LANCIA ESADELTA C 3 Assi Fresia - A.I.T.E. Lancia Esadelta a lancia-esadelta-05 lancia-esadelta-06 (1) 1960-61 Autocarri Lancia Esatau 503 3 Esadelta 401 Lancia-esadelta-2 Lancia EsadeltaLancia Esadelta

Lancia Esadelta B Tanker 1967 Lancia Esadelta Bisarca 1964 Lancia Esadelta B401 b 1964 Lancia Esadelta B401 a1959 Lancia Esadelta B

Lancia Esadelta C tankx2 Lancia Esadelta C r Lancia Esadelta C catalog Lancia Esadelta C1969 Lancia Esadelta C

Lancia Esagamma 3 Lancia Esagamma firebrigade f16 Lancia Esagamma su Lancia_Esagamma_a60_camion Lancia-esagamma-1 (1) lancia-esagamma-e-swb Lancia-esagamma-1 lancia-esagamma-09 Lancia Esagamma a lancia-esagamma-08 (1) lancia-esagamma lancia 007-esagamma lancia-esagamma-718-01 lancia-esagamma-08 lancia-esagamma-07 Lancia Esagamma trattore 1973 Lancia Esagamma E 10x4 Lancia Esagamma E Lancia Esagamma E520 Lancia esagamma z tractor 1973 Lancia Esagamma E 8x4 LANCIA ESAGAMMA 4asser Lancia Esagamma E in Avellino (Italy) 1965 LANCIA Esagamma 715 1965 Lancia Esagamma 516, 10521cm3, 197cv LANCIA ESAGAMMA 1962-69 LANCIA ESAGAMMA E lancia_esagamma_e_10x4_1Lancia Esagamma




Military vehicles

  • 1912 Lancia 1Z (light truck)
  • 1912 Lancia 1ZM (armoured car)
  • 1938 Lancia 3Ro (truck)
  • 1942 Lancia Esaro (truck)
  • 1942 Lancia Lince (armoured car)
  • 1948 Lancia Esatau 6RoM (truck)
  • 1951 Lancia CL51 (Z 20) (troop transporter)
  • 1954 Lancia TL51 (Z 30) (truck)
  • 1960 Lancia 506 (truck)
  • 1975 Lancia ACL 75 (6611 M) (truck)
  • 1990 Lancia ACL 90 (truck, later Iveco) (truck)



The company has previously made a number of industrial engines.

Media and sponsorship

In 2009, the British motoring television show Top Gear suggested that Lancia had more ‘great’ models than any other car company. The presenters went on to test the Gamma Coupé, Fulvia Coupé, Aprilia, Montecarlo, Beta Coupé, HPE, Stratos, 037, Delta Integrale Evo II and Thema 8.32. They also stated during their review that Lancia made the best looking cars, even though they are unreliable.

Lancia sponsored the Venice Film Festival for five years, ending in 2012, with the Lancia Thema used to transport stars to the festival. Lancia was sponsor of ninth and eleventh World Summit of Nobel Peace Prize Laureates.

1906 Lancia stabilimento 1906 1907 Logo Lancia 1908 Lancia 18.24hp Alpha 1908 Lancia Alfa Sport 1908 Lancia Alpha 12 HP 1908 Vincenzo Lancia Fiat Targa Florio 50hp 1908 Vincenzo Lancia 1909 Lancia a 1909 Lancia Beta Torpedo 1520 HP 1909 -02 1909 Lancia Beta Torpedo 1520 HP 1909 lancia Beta-1 1909 lancia-ad 1910 Lancia di Billy Knipper, vittoriosa nel Tiedmann Trophy (1910) 1910 Lancia Gamma 20 HP Corsa Tipo 55 1910 lancia gamma 20hp 1 1910 Lancia Light Car Race Savannah 1910 lancia-ad 1910 lancia-gamma 1 1911 LANCIA - Delta - 1911 1911 LANCIA - DELTA 20-30 HP - 1911 1911 Lancia Beta 20 HP 1911 1911 Lancia Beta, gioiello da 10.500… lire 1911 lancia featu 2 1911 Lancia Theta A total of 1,696 units 1911 lancia theta b 1911-12 Lancia Epsilon 1911-1912 1911-12 lancia theta 1912 Lancia epsilon-12 1912 Lancia epsilon-17 1912 Lancia IZ 1912 Lancia Torpedo Type Epsilon Mulhouse FRA 001 1912 lancia-zeta-1 1912-13 Lancia Eta van 1912 met carrosserie van Schutter & van Bakel (gebouwd in het voorjaar van 1913) 1912-lancia-zeta-2 1913 Lancia Theta 35hp 5 1913-18 Lancia Theta Coloniale 1914 Lancia Eta, 50Hp, Favourite Automobiles, Lancia La Classe 1915 Lancia ad 1915 Lancia Theta a 1915 Lancia Theta Hydraplane Runabout 1915 Lancia Theta Spider APB0108 Pebble-Beach-2008 1915 Lancia Theta Sport 1915 Lancia Theta 1915 lancia-jota Jugoslawien, italienischer Panzerspähwagen 1916 Autoblindo Mitragliatrice Lancia Ansaldo 1Z 1916 Italian Ansaldo-Lancia 1Z armored car 1916 lancia centrum ad 1917 Lancia Theta Torpedo 1917 lancia-1917-centrum 1919 Lancia Kappa 1920 Lancia Kappa Charabanc 1921 Lancia Kappa Bus 1921 Lancia Tetrajota industriali 1 1921 Lancia Triota 1921 Armoured Truck captured from the British Forces by the IRA 1921 Lancia triota armoured truck 1921 Lancia Triota(1) 1921 Lancia Triota 1921 lancia-1921-centrum 1921 Lancia-Triota-Light-Truck 1921-22 Lancia Dikappa 1922 Lancia Triota 2 Ton Lorry 1922 Lancia triota-truck 1922-25 Lancia Trikappa coupé de ville 1923 AUTO LANCIA LAMBDA CAR advert werbung publicitè reklame 1923 Lancia LAMBDA Torpedo - Pubblicità del 1923 - Vintage advertising 1923 MHV Lancia Lambda 1923 Pubblicità vintage LANCIA AUTO LAMBDA TORINO advert werbung reklame publicitè B5 1923-Lancia-Lambda-1stSrs-DV-08 PBC-02 1924 Lancia Charabanc 1924 Lancia Reisebus 1924 lancia-bus 26seat 1924 Vecchia Pubblicità LANCIA LAMBDA Advertising Werbung 1924 Vintage z 1924 Vetture LANCIA Trikappa & Lambda - Pubblicità grande formato - 1924 Old ad 1924-Lancia Lambda 4th Series DV-07 CA 014 1924-Lancia Lambda DV 08-SM 01 1924-Lancia-Lambda-DV-10-CI 001 1925 Hemingway's Yellow Bus, [Lancia model] High St, Skelton 1925 LANCIA LAMBDA 1925 pubblicità originale-original adv (H.159) 1925 LANCIA LAMBDA CAR DILAMBDA advert werbung publicitè reklame 1925 Lancia Lambda del 1925 Nukufetaui - Tuvalu 1925 LANCIA LAMBDA pubblicità originale del 27.12.1925 (H.15.36) 1925 Lancia Lambda white vr TCE 1925 LANCIA PentaIota 1925 Lancia 1925 LANCIA-LAMBDA-PENTAIOTA-AUTOBUS-MODELLI 1925 LANCIA-LAMBDA-TRIKAPPA-PENTAIOTA-EXTRA-SERIE-AGENZIE 1925 poster LANCIA LAMBDA pubblicità del 1925 (H.73) 1925 Pubblicità epoca 1925 LANCIA LAMBDA AUTO CAR advert werbung publicitè reklame 1925, PNEUMATICI GOOD YEAR SU VETTURA LANCIA LAMBDA DI HAUG 1925-Lancia Lambda Trr-DV 08 AI 02 1926 Auto LANCIA Lambda Weymann-AUTOBUS Pentajota-Anno 1926-Gomme Pirelli-ADVERTISING 1926 Lancia 0533 F & J.Webb Somerset YB7442 1926 Lancia Kappa Charabanc


1926 Lancia-Lambda-6th-DV-14-BQ 01 1927 Hunters-Lancia 1927 LANCIA - Pentaiota - Lambda - Pubblicità 1927 - Advertising 1927 LANCIA AUTO LAMBDA PENTAJOTA advert werbung publicitè reklame 1927 Lancia Charabanc 1927 LANCIA Eptaiota 1927 Lancia Eptajota a 1927 Lancia Hungary 1927 Lancia Lambda 7th series torpedo 1927 Lancia Lambda Mark VII 1927 lancia-eptajota-01 1927 lancia-eptajota-02 1927 lancia-eptajota-03 1927 lancia-eptajota-04 1927 lancia-eptajota-06 1927 lancia-eptajota-07 1927 lancia-eptajota-08 1927 lancia-eptajota-09 1927 lancia-eptajota-10 1927 lancia-eptajota-11 1927 lancia-eptajota-13 1927 Lancia-Lambda-Torpedo-DV-10-GCP 01 1927 lancia-omicron-07 1927 Salon Parigi-Auto LANCIA LAMBDA SPYDER- Tipo lungo-MICHELIN-ADVERTISING 1927,AUTOMOBILI LANCIA AUTOBUS PENTAIOTA,LAMBDA TORPEDO WEYMA 1927-36 Lancia Omicron 1927-1936. Een Lancia bus die ingezet werd voor lange afstandsreizen 1927-36 Lancia Omicron 09729a 1927-36 Lancia Omicron a 1927-36 Lancia Omicron 1927-Lancia Lambda 7th Series-DV-08 PBC dt01 1927-Lancia-Lambda-DV 11-BH-02 1928 AUTOVEICOLI-LANCIA-CHASSIS-INDUSTRIALI-AUTOBUS 1928 Autovettura Lancia Lambda - Illustrazione - Pubblicità 1928 - Advertising 1928 grande formato LANCIA LAMBDA + OROLOGI ERMETO Advert 1928 Lancia Auwärter Aufbau 1928 Lancia Lambda 1928 Lancia Pentaiota 1928-33 Lancia Dilambda 227 1929 Advertising pubblicità originale 1929 LANCIA lambda 1929 Lancia Dilambda Torpedo 1929 Lancia Lambda I 1929 Vetture LANCIA LAMBDA - Pubblicità del 1929 - Old advertising 1929-57 Lancia logo 1929-Lancia-Lambda-DV-09 LD 01 1930 AUTO LANCIA DILAMBDA LAMBDA 8 CILINDRI 4 CIL. BERLINA 1930 LANCIA - Automobili Lambda & Dilambda - Pubblicità 1930 - Advertising 1930 Lancia Artena Berlina 1930 lancia fremery greeve 1930 LANCIA LAMBDA DILAMBDA advertising reklame werbung 1930 LANCIA LAMBDA TRIKAPPA PENTAIOTA AUTOBUS 1930 Lancia Omicron 3 1930 Lancia Omicron 256L Macchi 1930 LANCIA-PENTAIOTA 1930 Pubblicità LANCIA LAMBDA DILAMBDA Automobile Advert Werbung Publicité 1930 OLD 1930 Y1183 LANCIA Lambda & Dilambda - Pubblicità 1930 - Advertising 1930-40 Lancia Astura lijkwagen door Carrozzeria Fissore uit 1930-1940. Een wazige, maar unieke foto 1930-Lancia-Lambda-8th-DV-15-SJ 01 1931 advertising pubblicita' LANCIA DILAMBDA LAMBDA 1931 1931 Lancia Artena Cabriolet 2 1931 Lancia Artena Cabriolet 1931 Lancia Lambda 13000 exc. 1931 Lancia Omicron Varesini

Lancia Astura 1932
Lancia Astura 1932

1932 Lancia Dilambda Viotti Phaeton 1932 Lancia Dilambda 1932-spa-carrozzeria-renzo-orlandi-anni-_30 1933 - 38 Lancia 3 ro 05 1933 2 Lancia Augusta - 1933 Trijota и Tetrajota 1933 Lancia Appia 1933 Lancia Aprillia 1933 Lancia RoNM base 1933-35 Lancia Augusta a 1934 Lancia Artena III Serie 1934-38 Lancia 3 RO c Ad 1935 Lancia Astura 233C Aerodynamica a 1935 Lancia Astura Cabriolet 1935 Lancia Augusta 1935 Lancia Belna Eclipse et Roadster Pourtout - Salon 1935 1935 Lancia Belna, Karosserie von Pourtout 1935 Lancia Belna-Augusta 1935 Lancia Dilambda with Pourtout coachwork 1935 lancia Lagerwij 1 adv 1935-39 Lancia Ro Ro 1936 Lancia Astura Pinin Farina Cabriolet 1936 LANCIA OMICRON del 1936 1937 Lancia Aprilia Barchetta 1937 Lancia Aprilia Berlina 1937 1937 Lancia Aprilia Sport Zagato 1937 Lancia Aprilia 1937-39 Lancia Astura Boneschi Cabriolet 1937-48 Lancia 3RO, 1937 à 1948, 5 cylindres, 6875vm3, 105cv, cabine couchette 1938 Lancia 3Ro, 5 cylindres, 6875cm3, 105cv, cabine couchette 1938 Lancia Aprilia Pininfarina Cabriolet 1938 Lancia Aprilia Sport Reconstructed 1938 Lancia Aprilia Zagato Aluminium 1.4 Liter V4 - Italia 1938 Lancia Astura Sports Coupé Pourtout a 1938 Lancia Astura Sports Coupé Pourtout 1938 Lancia Astura 1938 1938-45 Lancia Autocarro-3-ro civile 1939 Lancia 3 RO (1939) 1939 Lancia 3 RO bus 1939 Lancia 3 RO Carrozzeria BARBI spa 1939 Lancia 3 RO 1939 Lancia 3RO NM 1939 Lancia 3RO. Lancia 3RO Autofficina Campale 1939 Lancia 15337 VC 1939 Lancia Ardea, completamente restaurata in vendita 1939 Lancia Artena Ambulance 1939 Photo big Lancia Bus 1940 Lancia Aprilia Coloniale 1940 Lancia Single rear-axle operating in Piraeus 1941-47 lkw lancia e290 1941-lancia-ro-p-macchi 1942 Lancia Esaro - tipo 267 Jugoslawien, italienischer Panzerspähwagen 1943 Lancia Astura Lince italian armored car of WWII 1944 Lancia Esaro (1) 1944 Lancia Esaro (3) 1944 Lancia, Esaro 267 4x2 medium truck

Ungarn, Richtung Plattensee, etwa 15.-20. März 1945
Ungarn, Richtung Plattensee, etwa 15.-20. März 1945

1945 Lancia ESARO 267 1945 Lancia, Esaro 267 4x2 medium truck 1946 Aprilia Corsa Sport by Riva-Pagani 1946 LANCIA 3 RO - A.I.T.E 1947 Lancia Astura Convertible Pininfarina, streamlined aerodynamic sleek coachwork retro futuristic 1947 Lancia Esatau 864, bodied by Viberti and pulling a Viberti trailer 1947-1963 LANCIA 3 RO ESATAU 864 TRUCK 1948 Lancia Aprilia Grand Gala Boneschi 1948 Lancia Aprilia 'Woody' gebouwd door Pietro Frua 1949 Lancia Esatau 108, 8245cm3, 122cv 1949-52 Lancia Ardea 4ª serie 1950 Lancia Aurelia b10 uno 1950 Lancia Aurelia B50 Vignale 1950 Lancia Aurelia B52 met een karosserie ontwikkeld door Ghia. Een typisch Amerikaanse look voor deze vreemde Lancia 1950 lancia aurelia bw 1950 LANCIA Beta Catalogue 1950 Lancia_Esatau_anni50_camion_2 1950-52 Lancia Aurelia B50 Pinin Farina Cabriolet 2000 1950-60 Lancia Aurelia lijkwagen. Carrozzeria Fissore 1950's AA Lancia Esatau.jpganni50 1950's Lancia Appia Ambulance 50's 1950's lancia Aurelia 'Woody' Giardinetta zagen het daglicht. Carrozzeria Viotti verbouwde deze Aurelia's in de jaren 50 1951 Autobus Lancia Beta e coppia di autofunebri a 1951 depliantb50 1951 lancia auralia gt 2500 1951 Lancia Aurelia (2) 1951 Lancia Aurelia B52 PF200 Pininfarina Concept Coupé 1951 Lancia Aurelia Barchetta 1951 lancia aurelia cabrio 1951 Lancia Aurelia GT 1951 lancia aurelia sv 1951 Lancia Aurelia 1951 lancia-aurella-by-pininfarina-07 1951 Vignale Lancia Aurelia B50 Coupe a 1951 Vignale Lancia Aurelia B50 Coupe 1951-52 Lancia Esatau P V.11 Macchi 1951-52 Lancia Esatau P V.11 Viberti Monotral 1951-52 Lancia Esatau V.11 Garavini 1951-52 Lancia ESATAU V11 CARROZZERIA BARBI 1951-52 Lancia Esatau V11 complessivo 1951-52 lancia-esatau-p-v11-05 1951b Autobus Lancia Beta e coppia di autofunebri 1952 - LANCIA ESATAU 864 1952 2-2-382 1952 2-2-383 1952 2-2-384 1952 2-2-385 1952 Lancia Appia Carrozzeria Fissore 1952 Lancia Appia Fissore fr 1952 Lancia Aurelia B20 GT 1952 Lancia Aurelia B20 seconda serie 1952 Lancia Aurelia B21 1952 lancia aurelia B52 PF 200 coupe by pininfarina 1952 Lancia Aurelia B52 PF200 Cabriolet Pininfarina, 1952 1952 Lancia Aurelia B52 PF200 Cabriolet Pininfarina 1952 Lancia Aurelia PF200 Convertible (B52) 1952 Lancia Aurelia Pininfarina Coupe Front 1952 Lancia Aurelia-B52-PF200-Cabriolet a 1952 Lancia B52 Aurelia 'B Junior' a 1952 Lancia B52 Aurelia 'B Junior' 1952 Lancia CL51, 4x4 1952 lancia-aurella-by-pininfarina-04 1952-53 Lancia Aurelia Giardinetta by Viotti (B53) 1952-57 Lancia Esatau V11 1952-70 Lancia CL51 1953 fCasaro0 1953 Lancia Appia Mk1 1953 Lancia Appia prima serie 1953 lancia appia red 1953 lancia appia 1953 lancia auralia gt2500 rv 1953 Lancia Aurelia B20 onder handen genomen door Pichon-Parat uit Frankrijk 1953 Lancia Aurelia B22 1953 Lancia Aurelia B52 PF200 1953 lancia aurelia gt 2500 berl 1953 Lancia Aurelia GT 1953 lancia aurelia pf200 #8 1953 Lancia D23 Dolomiti Taruffi 1953 Lancia D23 Spyder 1953 Lancia D23 1953 Lancia esatau p bianchi 1953 Lancia Fangio Carrera Messicana 1953 Lancia 1953 Lancia_aurelia_coupe-b52 1953 LHA030_AureliaB101950_1953_800 1953 Pinin-Farina-Lancia-Aurelia-PF200-C-Spider-01 1953 Pinin-Farina-Lancia-Aurelia-PF200-C-Spider-02 1953 Pinin-Farina-Lancia-Aurelia-PF200-C-Spider-03 1953 Pinin-Farina-Lancia-Aurelia-PF200-C-Spider-04 1953-63 Lancia Appia Berlina, second series 1953-63 Lancia Appia Third series Berlina, demonstrating the door opening 1953-63 Lancia Appia-First-Series 1954 Lancia Appia C86S Autolettiga, guida a sinistra, prodotta dall'aprile 1954 al dicembre 1955 in 18 esemplari. Autoambulanza, usata dalla Croce Rossa Italiana 1954 Lancia Ardea Station Waggon RHD Funeral a 1954 Lancia Ardea Station Waggon RHD Funeral 1954 Lancia Aurelia B12 1954 Lancia Aurelia B20GT 1954 Lancia Aurelia B24 S 1954 Lancia Aurelia GT Convertible 1954 lancia Aurelia 'Woody' Giardinetta zagen het daglicht. Carrozzeria Viotti 1954 Lancia Aurelia-B24-Spider Front-view 1954 Lancia B20 GT 1954 Lancia D50 1 1954 Lancia D50 008 1954 Lancia Esatau 112, 8867cm3, 132cv (2) 1954 Lancia Esatau 112, 8867cm3, 132cv 1954 Lancia Esatau extraurbani 06001a 1954 Lancia Esatau extraurbani la vettura 01 1954 Lancia Flavia Pinin Coupe 1954 Lancia-Esatau-V11-Complessivo 1954 LHA042_AureliaB24Convertible6_Serie1954_1958_800 1954 LHA042_AureliaB24Spider4__6_Serie1954_1958_800 1954-55 Lancia Aurelia B12 Sedan Berlina 1954-type Lancia D50A 616298256 1955 - Lancia D50 Monaco Grand Prix 1955 Autobus Lancia Beta cl2 1955 Autobus Lancia Beta e coppia di autofunebri 1955 Lancia Aurelia B24 Gran Turismo Convertible 1955 Lancia Aurelia B24 Spider America 1955 Lancia Aurelia B24 Spider 1955 Lancia Aurelia B24 1955 Lancia Aurelia B56 4-door Berlina, Pininfarina 1955 Lancia Aurelia B56 Berlina Florida Pininfarina 1955 Lancia Bianchi Gran Turismo Bus