HUPMOBILE Automobiles, Hupp Motor Car Company, Detroit, Michigan, United States 1909-1941

1909 HUPMOBILE model 20 Runabout

1909 HUPMOBILE model 20 Runabout

Hupmobile

 hupmobile_logo2Hupmobile-car-logo-2

Hupp Motor Car Company
Automobile Manufacturing
Industry Automotive
Founded 1909
Defunct 1940
Headquarters Detroit, Michigan, United States
Products vehicles
Automotive parts
Hupp grille badge, on a 1941 Skylark
Hupp grille badge, on a 1941 Skylark

Hupmobile was an automobile built from 1909 through 1940 by the Hupp Motor Car Company, which was located at 345 Bellevue Avenue in DetroitMichigan. Its first car, the Model 20, was introduced to the public at the Detroit Auto Show in February 1909. The company initially produced 500 vehicles.

History

hupmobile_logo2

Founding

Robert Craig Hupp (June 2, 1877 in Grand Rapids, Michigan – 1931), a former employee of Oldsmobile and Ford, founded the company with his brother Louis Gorham Hupp (November 13, 1872 in Michigan – December 10, 1961 in Michigan) in 1908. Production began in 1909. In 1910, production increased by more than 5000. Following disagreements with his financial backers Robert Hupp sold his stock in the Hupp Motor Car Company and established the short-lived RCH Automobile Company, later the Hupp-Yeats Electric Car Company. In 1912, Hupp would be one of two automakers pioneering the use of all-steel bodies, joining BSA in the UK. Hupp’s panels were produced by Hale & Kilburn, which was run by Edward BuddCarl Wickman, a car dealer in Hibbing, Minnesota, used an unsold 7-passenger model as the first vehicle for what became Greyhound. In 1913 Frank E. Watts was hired as a designer.

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Expansion

Hupp Motor Car Company continued to grow after its founder left. A new plant was purchased in 1924 as Hupp competed strongly against Ford and Chevrolet. DuBois Young became company president in 1924 moving up from vice-president of manufacturing. By 1928 sales had reached over 65,000 units. To increase production and handle the growth in sales, Hupp purchased the ChandlerChandler-Cleveland Motors Corporation (Chandler Motor Car) for its manufacturing facilities.

1910-22 Hupmobile

Decline

Sales and production began to fall even before the onset of the depression in 1930. A strategy to make the Hupmobile a larger, more expensive car began with the 1925 introduction of an 8-cylinder model, followed by the discontinuance of the traditional 4-cylinder Hupmobile. While aiming for a seemingly more lucrative market segment, Hupp essentially turned its back on its established clientele. The company made the same mistake that many other medium-priced carmakers were making at the same time. In an attempt to capture every possible sale, they offered many different models. With Hupmobile’s relatively low production volume, the result was that no model could be produced in sufficient quantity to keep manufacturing costs low enough to provide an operating profit.

1915 Hupmobile Service Double sided Porcelain Sign

New models

Hupp abandoned its more conservatively styled product line and turned to industrial designer Raymond Loewy to design its 1932 Hupp cyclefender, a flashy roadster that did well at the track, but sales continued to decline. 1934 saw the introduction of a striking restyle called the “Aerodynamic” by Loewy, as well as the lower-priced series 417-W using Murray-built slightly-modified Ford bodies.

Despite technical innovations, squabbles among stockholders and an attempted hostile takeover in 1935 took their toll on the company. By 1936 the company was forced to sell some of its plants and assets and in 1937 Hupmobile suspended manufacturing. A new line of six- and eight-cylinder cars was fielded for 1938, but by this time Hupp had very few dealers, and sales were disappointingly low.

Desperate for a return to market strength, on February 8, 1938, Hupmobile acquired the production dies of the Gordon Buehrig designed Cord 810/812 from the defunct Cord Automobile Company. Hupp paid US$900,000 for the tooling. Hupmobile hoped that using the striking Cord design in a lower-priced conventional car, called the Skylark, would return the company to financial health. Enthusiastic orders came in by the thousands, but production delays soured customer support.

1920's Hupmobile 6 Automobile Radiator Grille

Joint venture

Lacking adequate production facilities, Hupmobile worked out a deal with the ailing Graham-Paige Motor Co. to share the Cord dies. Hupmobile and Graham would both sell similar models, which would all be built at Graham-Paige’s facilities. While each marque’s product used its own power train, the Graham edition, called the Hollywood, otherwise differed from the Skylark in only a few minor details.

1932 hupmobile_32_emblem_14

Closure

In 1939 the Hupmobile Skylark finally began delivery. Unfortunately, it had taken too many years to produce and most of the orders had been canceled. Production lasted only a couple of months, and only 319 Skylarks were produced. Hupmobile ceased production in late summer. Graham-Paige suspended production shortly after the last Hupmobile rolled off the line.

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Technical innovations

In a constant effort to remain competitive, Hupp introduced a number of new features. They were one of the very first automakers to equip their cars with “free wheeling,” a device that enjoyed immense, but brief, popularity in automobiles in the 1930s. Hupmobile also pioneered fresh-air car heaters with the Evanair-Conditioner.

Hupmobile-car-logo-3

Legacy

In 1914, Eric Wickman tried to establish a Hupmobile dealership but couldn’t sell them so he started transporting miners in one of the vehicles and founded Greyhound Lines. The National Football League was created at Ralph Hay’s Hupmobile dealership in Canton, Ohio in 1920.

The Skylark’s grille later inspired the grilles used on Lincoln Continental models in the 1940s. Their heater technology became widely adopted in the industry. The Hupmobile dealership in Omaha, Nebraska is a prominent historic landmark. The dealership building in Washington, D.C. is now the H Street Playhouse.

Hupmobile Spaceship

Models Gallery

1909 Hupmobile 20HP 4Cyl DV-06 ARM 07 1909 HUPMOBILE model 20 Runabout 1909 Hupmobile Runabout, USA 1909 1909 Hupmobile Runabout, USA 1909 Hupmobile-Model-20-runabout

1909 HUPMOBILE model 20 Runabout

hupmobile_logo2

1910 Hupmobile 12, USA 1910 1910 Hupmobile 12, USA d 1910 Hupmobile 12, USA c 1910 Hupmobile 12, USA b 1910 Hupmobile 12, USA a

1910 Hupmobile 12, USA e

1910 Hupmobile 12, USA

1910-22 Hupmobile

1910 Hupmobile Model 20 Roadster

1910 Hupmobile Model 20 Roadster

1910 Hupmobile Racing

1910-hupmobile-racing

1910 hupmobile_1910

1910 Hupmobile Model 20 runabout

1910-hupmobile-model-20-runabout

1911 Hupmobile Model 20 1911 Hupmobile model D 1911 Hupmobile Runabout ad 1911 hupmobileB

1911

 1912 - HUPMOBILE ad in spain 1912 Hupmobile 0511 1912 Hupmobile Model 20 17 1912 Hupmobile Model 20 Torpedo Roadster 1912 HUPMOBILE Model 20, 4-cyl., 20 hp, 86 1912 hupmobile-1912Hupmobile 1912

1913 Hupmobile Model 32 Two-Seater

1913-hupmobile-model-32-two-seater

1913 Hupmobile Torpedo 12-16 hp decapotable - Publicite Automobile de 1913

1913-hupmobile

 1914 Hupmobile 32 COUPÉ

1914-hupmobile-32-coupé

1914 Hupmobile ad 1914 Hupmobile HAK 32 (1914)

1914-hupmobile-hak-32

1914 Hupmobile Model H 15-18hp with Coachwork by Oakley Ltd.

1914 Hupmobile Model H 15-18hp with Coachwork by Oakley Ltd.

1914 hupmobile-touring--04 (1)1914 Hupmobile

1914 Hupmobile HAK 32 (1914) 1915 Hupmobile Service Double sided Porcelain Sign 1915 Hupmobile 1915 hupmobile-1915-dirk-mark

Hupmobile 1915

1916 Hupmobile

1916 Hupmobile

1917 hupmobile dirk-van-der-mark

1917 hupmobile dirk-van-der-mark NL

1918 Hupmobile-Ad-8-24-1918_revised

1918 Hupmobile-Ad

1919 Hupmobile 17 HP, USA a 1919 Hupmobile 17 HP, USA b 1919 Hupmobile 17 HP, USA c

1919 Hupmobile 17 HP, USA

1920 Hupmobile 1920's Hupmobile 6 Automobile Radiator Grille

1920 Hupmobile

1921 Hupmobile 2 1921 Hupmobile a 1921 Hupmobile model R

OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA

1921 Hupmobile Touring Car Convertible 1921 HUPMOBILE TOURING-vi 1921 Hupmobile 1921 hupmobile-series-r4-2 1921 hupmobile-series-r4-4

OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA

1921 studebaker light 6s

1921 Hupmobile

1922 Hupmobile Model R 1922 hupmobile R10-112touring4cyl3speedOLO

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1922 Hupmobile Touring Sedan 1922 Hupmobile touring 1922 Hupmobile 1922 hupmobile-series-r7-3 1922 hupmobile-touring--11 1922-hupmobile-boyce-motometer-hood-ornament-mike-martin 1922-hupmobile-brake-light-mike-martin 1922-hupmobile-mike-martin

1922 Hupmobile

1923 hupmobile antique 1923 Hupmobile Coupe 1923 Hupmobile Model R (6191529886) FOT1138703 1923 Hupmobile R Series Roadster 1923 Hupmobile Tourer 1923 Hupmobile 1923 hupmobile-1923-09-dirk-mark

1923 Hupmobile

1924 Hupmobile RRS Special Roadster

1924 Hupmobile RRS Special Roadster

1924 Hupmobile Touring

1924 Hupmobile Touring

1925 Hupmobile Ad-02 1925 Hupmobile Model E 1925 Hupmobile Model E-1 (E-8) 1925 Hupmobile Series E Tow Truck 2 1925 Hupmobile Tourer

Hupmobile 1925

1926 Hupmobile Four Door Sedan

1926-hupmobile-four-door-sedan

1927 Hupmobile Ad-03 1927 Hupmobile Ad-04 1927 Hupmobile Eight Coupé, (8 Zyl., 4402 cm3, 67 PS) 1927 Hupmobile Opera 1927 Hupmobile-Eight-Ad-Art-by-Larry-Stults-1927-08

Hupmobile 1927

1928 hupmobile ad id2704 1928 Hupmobile Ad-01 1928 Hupmobile Ad-02 1928-Hupmobile-Century-E-4 DV-14-SHC-01

1928-hupmobile-century-e-4-dv

Hupmobile 1928

1929 Hupmobile Series M De Luxe Century 4-D Sedan

Hupmobile Series M De Luxe Century 4-Door Sedan 1929

1929 hupmobile aug 1929 Hupmobile Series A (Century Six, Century 6) 1929 Hupmobile Series M De Luxe Century 4-D Sedan 1929 Hupmobile-New-Century-Six-and-Eight-Ad-Art-by-Bernard-Boutet-de-Monvel-1929-02

Hupmobile 1929

1930 hupmobile 6cyl coupe ad 1930 hupmobile ad 1930 hupmobile adv 1930 Hupmobile Model S Coupe 1930 Hupmobile model S Roadster, USA a 1930 Hupmobile model S Roadster, USA b 1930 Hupmobile model S Roadster, USA c 1930 Hupmobile model S Roadster, USA d 1930 Hupmobile Six Roadster, USA a 1930 Hupmobile Six Roadster, USA b 1930 Hupmobile Six Roadster, USA c 1930 Hupmobile Six Roadster, USA d 1930 Hupmobile Six Roadster, USA e 1930 Hupmobile Six, USA a 1930 Hupmobile Six, USA b 1930 Hupmobile Six, USA c

Hupmobile 1930

1931 hupmobile Ad-01 1931 Hupmobile Century Eight L Model Sedan 1931 Hupmobile Century Eight Phaeton

1931 Hupmobile

1932 hupmobile ad 1932 Hupmobile Ad-01 1932 Hupmobile Custom Roadster Hood Ornament 1932 Hupmobile Eight Sedan, USA 1932 Hupmobile F 222 Eight Cylinder Four-Door Sedan 1932 Hupmobile Series-I 226 Rumbleseat Coupe 1932 hupmobile_32_emblem_14

1932 Hupmobile 4-door sedan

Hupmobile 4-Door Sedan 1932

1933 hupmobile 322f convert coupe 1933 hupmobile Ad-02 1933 Hupmobile B-316 Roadster 1933 Hupmobile KK321 4 door sedan 1933 Hupmobile Sedan 1933 hupmobile33 1933 hupmobile-k-321-convertible-coupe

1933 Hupmobile

1934 Hupmobile 417 W Sedan 1934 Hupmobile 417W Manufactured in Detroit 1934 hupmobile 427 eight 1934 Hupmobile Ad-1 1934 Hupmobile Aerodynamic Coupe 1934 Hupmobile Aero-Dynamic 1934 Hupmobile AeroLine 1934 Hupmobile rear 1934 Hupmobile Sedan 1934 Hupmobile-3-Window-Coupe1 1934 Hupmobile-1934-ham

1934 Hupmobile 417 W Sedan

Hupmobile Series 417-W 4-Door Sedan 1934

dwg by Alexis de Sakhnoffsky
dwg by Alexis de Sakhnoffsky

1935 hupmobile 518-d sedan 1935 Hupmobile Ad-01 1935 hupmobile Ad-02 1935 Hupmobile J-521 Aerodynamic Coupe 1935 Hupmobile Series 518 Sedan 1935 Hupmobile Series518Sedan1 1935 Hupmobile Stewart Warner Speedometer Speedo Assembly NOS 1935 Hupmobile. 1935 hupmobile-series-521j-8 1935 hupmobile-series-521j-1935-13

1935 Hupmobile

1936 hupmobile cover 1936 hupmobile range

Hupmobile 1936

1937 Hupmobile 618G Custom Series Coupe 1937 hupmobile sedan

1937 Hubmobile

1938 hupmobile Ad-01 1938 Hupmobile Skylark Postcard-01 1938 Hupmobile 1938 hupmobile-series-822e-12

1938 Hupmobile

1939 hupmobile Skylark Convertible 1939 Hupmobile Skylark

Hupmobile 1939

1940 hupmobile sedan 1940 Hupmobile Skylark a 1940 hupmobile Skylark Convertible 1940 Hupmobile Skylark Postcard-01 1940 Hupmobile Skylark R-015, 4-door sedan 1940 Nick-dunkavich-1940-hupmobile

1940 Hubmobile

1941 hupmobile skylark 1941 Hupp badge

1941 Hupp Skylark based on the iconic Cord 810

1941 Skylark, based on the iconic Cord 810

Chandler en Hupmobile ad Chandler download emblems-7 hupmobile 11 Hupmobile 63628 Hupmobile Ad b Hupmobile ad Hupmobile Aerodynamic Coupe

KF2-22A0
KF2-22A0

Hupmobile Gr Hupmobile Model R Hupmobile six Hupmobile Skylark Hupmobile Spaceship Hupmobile hupmobile_ad hupmobile_logo2 hupmobile-618-14 hupmobile-618-15 Hupmobile-car-logo-1 Hupmobile-car-logo-2 Hupmobile-car-logo-3 Hupmobile-hood-script hupmobile-model-a1-9 hupmobile-roadster-03 hupmobile-touring--04 images vintage-automobile-ads-don-struke

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Author: Jeroen

In Dutch, my homelanguage: Ik ben Jeroen, tot januari 2015 was ik al dik 26 jaar werkzaam in een psychiatrisch ziekenhuis in een stad vlakbij Werelds grootste havenstad Rotterdam. Eerst als verpleegkundige/begeleider op high care, later op afdeling dubbeldiagnose (verslavingen) en ook nog een tijdje als administratief medewerker. Ik heb een spierziekte "Poli Myositis" (alle spieren zijn ontstoken) daardoor weinig energie. Sinds augustus 2015 is daarbij de diagnose Kanker gesteld, en ben ik helemaal arbeidsongeschikt geworden en zit middenin de behandelfase. Gelukkig ben ik daarnaast getrouwd, vader, en opa, en heb de nodige hobby's. Een daarvan is transportmiddelen verzamelen en daarmee een blog schrijven. Dit blog begon met bussen, maar nu komen ook sleepboten, auto's trucks en dergelijke aan bod. Kijk en geniet met me mee, reageer, en vul gerust aan. Fouten zal ik ook graag verbeteren. In English: I'm Jeroen, till januari 2015 I was already 26 years working as a nurse in a psychiatric hospital, near Rotterdam, Worlds biggest harbour with more than 98 nationalities living within it's borders. First I worked on closed high care ward and the last years on a ward with mainly addicted people. I liked my work very much. In 2007 I got ill. I got the diagnose Poli Myositis, a musscle dissease. Al my mussles are inflamed. And last august I got another diagnose. Cancer. It's plaveicelcel carcinoma and treated with Chemo and radioation. So I've even less energy than the last years. Still I try to make something of my life and the blog is helping with surviving with some pleasure.

1 thought on “HUPMOBILE Automobiles, Hupp Motor Car Company, Detroit, Michigan, United States 1909-1941”

  1. The best blog that I have ever seen on Hupmobile.
    You have done a wonderful job presenting this story and all the photographs.

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