Day: November 24, 2015

bmw-700

BMW Typ110 – (1961–1964) 700 Cabriolet

BMW Typ114 — (1966–1976) 1600-2, 1602-2002TI, 1502

BMW Typ115 — (1963–1964) 1500

BMW Typ118 — (1963–1971) 1800-1800TI/SA

BMW Typ120 — (1966–1970) New Class Coupe 2000C/CS

BMW Typ121 — (1966–1972) 2000-2000tii

BMW E3 — (1968–1977) 2.5, 2.8, 3.0, 3.3 “New Six” Sedans

BMW E9 — (1969–1975) 2800CS, 3.0CS, 3.0CSL “New Six” Coupes

BMW E12

BMW M535i  M5— (1974–1981) 5 Series Sedan/M535i Sedan

BMW E21 — (1976–1983) 3 Series Sedan/Convertible

BMW E23 — (1977–1986) 7 Series Sedan

BMW E24

BMW M635i — (1976–1989) 6 Series Coupe/M635i Coupe

BMW E26 — (1978–1981) M1 Coupe

BMW E28

BMW M5 E28 — (1981–1987) 5 Series Sedan/M5 Sedan

BMW E30

BMW M3 E30 — (1983–1991) 3 Series Sedan/Coupe/Touring/Convertible/M3 Coupe/Convertible

BMW Z1 — (1988–1991) Z1 Roadster

BMW E31 — (1989–1999) 8 Series Coupe

BMW E32 — (1986–1994) 7 Series Sedan

BMW E32 — (1987–1994) 7 Series Sedan long wheelbase

BMW E34

BMW M5 E34 — (1988–1995) 5 Series Sedan/M5 Sedan

BMW E34 — (1991–1996) 5 Series Touring

BMW E36

BMW M3 E36 — (1991–1999) 3 Series Coupe/M3 Coupe

BMW E36 — (1994–1999) 3 Series Touring

BMW E36

BMW M3 E36 — (1991–1999) 3 Series Sedan/M3 Sedan

BMW E36

BMW M3 E36 — (1993–1999) 3 Series Convertible/M3 Convertible

E36/5 — (1994–2000) 3 Series Compact

E36/7

BMW M Roadster E36/7 — (1995–2002) Z3 Roadster/Z3 M Roadster

E36/8

BMW M Coupe E36/8 — (1997–2002) Z3 Coupe/Z3 M Coupe

BMW E38 — (1994–2001) 7 Series Sedan

BMW E38/2 — (1994–2001) 7 Series Sedan long wheelbase

BMW E38/3 — (1998–2001) 7 Series Sedan Protection

BMW E39

BMW M5 E39 — (1995–2003) 5 Series Sedan/M5 Sedan

BMW E39/2 — (1996–2003) 5 Series Touring

BMW E46

BMW M3 E46 — (1999–2006) 3 Series Coupe/M3 Coupe

BMW E46 — (1999–2006) 3 Series Touring

BMW E46 — (1998–2006) 3 Series Sedan

BMW E46/5 — (2000–2004) 3 Series Compact

BMW E46

BMW M3 E46 — (1999–2006) 3 Series Convertible/M3 Convertible

New Class

The New Class (German: Neue Klasse) was a line of compact sedans and coupes starting with the 1962 1500 and continuing through the last 2002s in 1977. Powered by BMW’s celebrated four-cylinder M10 engine, the New Class models had a fully independent suspension, MacPherson struts in front, and front disc brakes. Initially a family of four-door sedans and two-door coupes, the New Class line was broadened to two-door sports sedans with the addition of the 02 Series 1600 and 2002 in 1966.

Sharing little in common with the rest of the line beyond power train, the sporty siblings caught auto enthusiasts’ attention and established BMW as an international brand. Precursors to the famed BMW 3 Series, the two-doors’ success cemented the firm’s future as an upper tier performance car maker. New Class four-doors with numbers ending in “0” were replaced by the larger BMW 5 Series in 1972. The upscale 2000C and 2000CS coupes were replaced by the six-cylinder BMW E9, introduced in 1969 with the 2800CS. The 1600 two-door was discontinued in 1975, and the 2002 was replaced by the 320i in 1975.

Current models

The 1 Series, originally launched in 2004, is BMW’s smallest car. Currently available are the second generation hatchback (F20) and first generation coupe/convertible (E82/E88). The 3 Series, a compact executive carmanufactured since model year 1975, is currently in its sixth generation (F30); models include the sport sedan (F30), and fourth generation station wagon (F30), and convertible (E93), and the Gran Turismo. In 2014, the 4 Series has been released and replaced the 3 Series Coupe and Convertible. The 5 Series is a mid-size executive car, available in sedan (F10) and station wagon (F11) forms. The 5 Series Gran Turismo (F07), which debuted in 2010, created a segment between station wagons and crossover SUV. BMW Z4 (E89)

BMW’s full-size flagship executive sedan is the 7 Series. Typically, BMW introduces many of their innovations first in the 7 Series, such as the iDrive system. The 7 Series Hydrogen, having one of the world’s first hydrogenfueled internal combustion engines, is fueled by liquid hydrogen and emits only clean water vapor. The latest generation (F01) debuted in 2009. Based on the 5 Series’ platform, the 6 Series is BMW’s grand touring luxury sport coupe/convertible (F12/F13). A 2-seater roadster and coupe which succeeded the Z3, the Z4 has been sold since 2002.

The X3 (F25), BMW’s second crossover SUV (called SAV or “Sports Activity Vehicle” by BMW) debuted in 2010 and replaced the X3 (E83), which was based on the E46 3 Series’ platform, and had been in production since 2003. Marketed in Europe as an off-roader, it benefits from BMW’s xDrive all-wheel drive system. The all-wheel drive X5 (E53) was BMW’s first crossover SUV (SAV), based on the 5 Series, and is a mid-size luxury SUV (SAV) sold by BMW since 2000. A 4-seat crossover SUV released by BMW in December 2007, the X6 is marketed as a “Sports Activity Coupe” (SAC) by BMW. The X1 extends the BMW Sports Activity Series model lineup.

The BMW i is a sub-brand of BMW founded in 2011 to design and manufacture plug-in electric vehicles. The sub-brand initial plans called for the release of two vehicles; series production of the BMW i3 all-electric car began in September 2013, and the market launch took place in November 2013 with the first retail deliveries in Germany. The BMW i8 sports plug-in hybrid car was launched in Germany in June 2014. As of June 2015, over 30,000 i brand vehicles have been sold worldwide since 2013, consisting of over 26,000 i3s and about 4,500 i8s. The all-electric BMW i3 ranked among the world’s top ten best selling plug-in electric vehicles as of May 2015.

• 1 Series (F20) (2011–present) 5-door Hatchback
• 1 Series (F21) (2011–present) 3-door Hatchback
• 2 Series (F22) (2014–present) Coupe and convertible
• 2 Series Active Tourer (F45) (2014–present) Compact MPV
• 3 Series (F30) (2012–present) Sedan and wagon
• 4 Series (F32/F33/F36) (2014–present) Coupe and convertible
• 5 Series (F10/F11) (2009–present) Sedan and wagon
• 6 Series (F12) (2010–present) Coupe, convertible, Gran Coupe
• 7 Series (F01) (2008–present) Sedan
• 3 Series Gran Turismo (2013–present) Progressive Activity Sedan
• 5 Series Gran Turismo (2009–present) Progressive Activity Sedan
• BMW i3 (2013–present) all-electric car
• BMW i8 (2014–present) plug-in hybrid sports car
• X1 (E84) (2009–present) Compact Crossover SUV/Sports Activity Vehicle (SAV)
• X3 (F25) (2010–present) Compact Crossover SUV/Sports Activity Vehicle (SAV)
• X4 (F25) (2014–present Sports Activity Coupe
• X5 (F15) (2014–present) Mid-Size Crossover SUV/Sports Activity Vehicle (SAV)
• X6 (F16) (2014–present) Sports Activity Coupe
• Z4 (E89) (2009–present) Sports Roadster

M models

BMW produce a number of high-performance derivatives of their cars developed by their BMW M GmbH (previously BMW Motorsport GmbH) subsidiary.

The current M models are:

• M3 – F80 Sedan (2013 to present)
• M4 – F82 Coupé/F83 Convertible (2013 to present)
• M5 – F10 Saloon (2011 to present)
• M6 – F06 Gran Coupé/F12 Convertible/F13 Coupé (2012 to present)
• X5 M – F15 SAV (2014 to present)
• X6 M – F16 SAV (2014 to present)

Motorsport

BMW has been engaged in motorsport activities since the dawn of the first BMW motorcycle in 1923.

Motorsport sponsoring

• Formula BMW – A Junior racing Formula category.
• Kumho BMW Championship – A BMW-exclusive championship run in the United Kingdom.

Motorcycle

• Isle of Man TT – Georg ‘Schorsch’ Meier won the 1939 running of the Grand Prix and Michael Dunlop won both the 2014 Senior and Superbike races on a 2014 BMW S1000RR.
• Dakar Rally – BMW motorcycles have won the Dakar rally six times. In 1981, 1983, 1984, 1985, 1999, and 2000.
• Superbike World Championship – BMW returned to premier road racing in 2009 with their all new superbike, the BMW S1000RR.

Formula One – F1

BMW has a history of success in Formula One. BMW powered cars have won 20 races. In 2006 BMW took over the Sauber team and became Formula One constructors. In 2007 and 2008 the team enjoyed some success. The most recent win is a lone constructor team’s victory by BMW Sauber F1 Team, on 8 June 2008, at the Canadian Grand Prix with Robert Kubica driving. Achievements include:

• Driver championship: 1 (1983)
• Constructor championship: 0 (Runner-up 2002, 2003, 2007)
• Fastest laps: 33
• Grand Prix wins: 20
• Podium finishes: 76
• Pole positions: 33

BMW was an engine supplier to Williams, Benetton, Brabham, and Arrows. Notable drivers who have started their Formula One careers with BMW include Jenson Button, Juan Pablo Montoya, Robert Kubica and Sebastian Vettel.

In July 2009, BMW announced that it would withdraw from Formula One at the end of the 2009 season. The team was sold back to the previous owner, Peter Sauber, who kept the BMW part of the name for the 2010 season due to issues with the Concorde Agreement. The team has since dropped BMW from their name starting in 2011.

Sport cars

• Le Mans 24 Hours – BMW won Le Mans in 1999 with the BMW V12 LMR designed by Williams Grand Prix Engineering. Also the Kokusai Kaihatsu Racing team won the 1995 edition with a BMW-engined McLaren F1 GTRrace car.
• Nürburgring – BMW won the 24 Hours Nürburgring 19 times and the 1000km Nürburgring twice (1976 and 1981).
• 24 Hours of Daytona – BMW won three times (1976, 2011, 2013)
• Spa 24 Hours – BMW won 21 times
• A BMW works team E36 320d was the first diesel-powered overall winner ever at the 24 Hours Nürburgring.
• McLaren F1 GTR – Successful mid-1990s GT racing car with a BMW designed engine. It won the BPR Global GT Series in 1995 and 1996 and the 24 Hours of Le Mans in 1995.
• American Le Mans Series – BMW has won three (2001, 2010, 2011) GT Team Championships and GT Automobile Manufacturer titles. Twice (2010, 2011) with Team RLL in the Crowne Plaza V8 powered M3 GT coupe and once (2001) with the BMW Motorsport team in the V8 powered M3 GTR.

Touring cars

BMW has a long and successful history in touring car racing.

• British Touring Car Championship (BTCC) – BMW won the drivers’ championship in 1988, 1991, 1992 and 1993 and manufacturers’ championship in 1991 and 1993.
• The DRM (Deutsche Rennsport Meisterschaft) was won by Harald Ertl in a BMW 320i Turbo in 1978
• DTM (Deutsche Tourenwagen Meisterschaft) – the following won the DTM drivers’ championship driving BMWs:
  • 1987: Eric van der Poele, BMW M3
  • 1989: Roberto Ravaglia, BMW M3
  • 2012: Bruno Spengler, BMW M3 DTM
• European Touring Car Championship (ETCC) – Since 1968, BMW won 24 drivers’ championships along with several manufacturers’ and teams’ titles.
• Japanese Touring Car Championship (JTCC) – BMW (Schnitzer) flew from Europe to Japan to compete in the JTCC and won the championship in 1995.
• Mille Miglia – BMW won the 1940 Brescia Grand Prix with a 328 Touring Coupé. Previously in 1938 the 328 sport car won the Mille Miglia 2000 litre class.
• SCCA Pro Racing World Challenge Touring Car Series(WC) – BMW won the manufacturer’s championship in 2001 and Bill Auberlen, driving a Turner Motorsport BMW 325i, won the 2003 and 2004 Driver’s Championships.
• World Touring Car Championship (WTCC) – BMW won four drivers’ championship (1987, 2005, 2006 and 2007) and three manufacturers’ titles (2005–2007).

BMW announced on 15 October 2010 that it will return to touring car racing during the 2012 season. Dr. Klaus Draeger, director of research and development of the BMW Group, who was in charge of the return to DTM racing (Deutsche Tourenwagen Masters), commented that “The return of BMW to the DTM is a fundamental part of the restructuring of our motorsport activities. With its increased commitment to production car racing, BMW is returning to its roots. The race track is the perfect place to demonstrate the impressive sporting characteristics of our vehicles against our core competitors in a high-powered environment. The DTM is the ideal stage on which to do this.”

Rally

• RAC Rally – The 328 sport car won this event in 1939.
• Paris Dakar Rally – BMW motorcycles have won this event 6 times total including 1981, 1983, 1984, 1985, 1999, 2000.
• Tour de Corse – The BMW M3 – E30 won this event in 1987.

Sponsorships

In football, BMW sponsors Bundesliga club Eintracht Frankfurt.

It was an official sponsor of the London 2012 olympics providing 4000 BMWs and Minis in a deal made in November 2009. The company also made a six-year sponsorship deal with the United States Olympic Committee (USOC) in July 2010.

BMW has sponsored various European golf events such as the PGA Championship at Wentworth, the BMW Italian Open and the BMW International Open in Germany.

In 2012, BMW Australia announced a 2-year sponsorship agreement with the Australian Film Institute’s Australian Academy of Cinema and Television Arts (AACTA) Awards. As part of the agreement, BMW supplied a fleet of vehicles renowned for appearing in feature films. The vehicles supplied included a range of elegant BMW limousines, iconic BMW’s of the past and the BMW 6 Series which featured in Mission Impossible 4: Ghost Protocol.

Environmental record

The company is a charter member of the U.S. Environmental Protection Agency‘s (EPA) National Environmental Achievement Track, which recognizes companies for their environmental stewardship and performance. It is also a member of the South Carolina Environmental Excellence Program.

In 2012, BMW was named the world’s most sustainable automotive company for the eighth consecutive year by the Dow Jones Sustainability Indexes. The BMW Group is the only automotive enterprise in the index since its inception in 1999. In 2001, the BMW Group committed itself to the United Nations Environment Programme, the UN Global Compact and the Cleaner Production Declaration. It was also the first company in the automotive industry to appoint an environmental officer, in 1973. BMW is a member of the World Business Council for Sustainable Development.

BMW is industry leader in the Carbon Disclosure Project’s Global 500 ranking and 3rd place in Carbon Disclosure Leadership Index across all industries. BMW is listed in the FTSE4GoodIndex. The BMW Group was rated the most sustainable DAX 30 company by Sustainalytics in 2012.

BMW has taken measures to reduce the impact the company has on the environment. It is trying to design less-polluting cars by making existing models more efficient, as well as developing environmentally friendly fuels for future vehicles. Possibilities include: electric power, hybrid power (combustion engines and electric motors) hydrogen engines.

BMW offers 49 models with EU5/6 emissions norm and nearly 20 models with CO2 output less than 140 g/km, which puts it on the lowest tax group and therefore could provide the future owner with eco-bonus offered from some European countries.

However, there have been some criticisms directed at BMW, and in particular, accusations of greenwash in reference to their BMW Hydrogen 7. Some critics claim that the emissions produced during hydrogen fuel production outweigh the reduction of tailpipe emissions, and that the Hydrogen 7 is a distraction from more immediate, practical solutions for car pollution. The BBC’s Jorn Madslien questioned whether the Hydrogen 7 was “a truly green initiative or merely a cynical marketing ploy”

Bicycles

BMW has created a range of high-end bicycles sold online and through dealerships. They range from the Kid’s Bike to the EUR 4,499 Enduro Bike. In the United States, only the Cruise Bike and Kid’s Bike models are sold.

BMW nomenclature

BMW vehicles follow a certain nomenclature; usually a 3 digit number is followed by 1 or 2 letters. The first number represents the series number. The next two numbers traditionally represent the engine displacement in cubic centimeters divided by 100. However, more recent cars use those two numbers as a performance index, as e.g. the 116i, 118i and 120i (all 2,0L petrol-powered), just like the 325d and 330d (both 3,0L diesel) share the same motor block while adjusting engine power through setup and turbocharging. A similar nomenclature is used by BMW Motorrad for their motorcycles.

The system of letters can be used in combination, and is as follows:

• A = automatic transmission
• C = coupé, last used on the BMW E46 and the BMW E63 (dropped after 2005 model year)
• c = cabriolet
• d = diesel^†
• e = eta (efficient economy, from the Greek letter ‘η’)
• g = compressed natural gas/CNG
• h = hydrogen
• i = fuel-injected
• L = long wheelbase
• M = Motorsport
• s = sport, also means “2 dr” on E36 model^††
• sDrive = rear-wheel drive
• T = touring (wagon/estate)
• Ti = hatchback for the BMW 3 Series hatchback
• x / xDrive = BMW xDrive all-wheel drive

^† historic nomenclature indicating “td” refers to “Turbo Diesel”, not a diesel hatchback or touring model (524td, 525td)

^†† typically includes sport seats, spoiler, aerodynamic body kit, upgraded wheels and Limit Slip Differential on pre-95 model etc.

For example, the BMW 750iL is a fuel-injected 7 Series with a long wheelbase and 5.4 litres of displacement. This badge was used for successive generations, E65 and F01, except the “i” and “L” switched places, so it read “Li” instead of “iL”.

When ‘L’ supersedes the series number (e.g. L6, L7, etc.) it identifies the vehicle as a special luxury variant, having extended leather and special interior appointments. The L7 is based on the E23 and E38, and the L6 is based on the E24.

When ‘X’ is capitalised and supersedes the series number (e.g. X3, X5, etc.) it identifies the vehicle as one of BMW’s Sports Activity Vehicles (SAV), their brand of crossovers, with BMW’s xDrive. The second number in the ‘X’ series denotes the platform that it is based upon, for instance the X5 is derived from the 5 Series. Unlike BMW cars, the SAV’s main badge does not denote engine size; the engine is instead indicated on side badges.

The ‘Z’ identifies the vehicle as a two-seat roadster (e.g. Z1, Z3, Z4, etc.). ‘M’ variants of ‘Z’ models have the ‘M’ as a suffix or prefix, depending on country of sale (e.g. ‘Z4 M’ is ‘M Roadster’ in Canada).

Previous X & Z vehicles had ‘i’ or ‘si’ following the engine displacement number (denoted in litres). BMW is now globally standardising this nomenclature on X & Z vehicles by using ‘sDrive’ or ‘xDrive’ (simply meaning rear or all-wheel drive, respectively) followed by two numbers which vaguely represent the vehicle’s engine (e.g. Z4 sDrive35i is a rear-wheel-drive Z4 roadster with a 3.0 L twin-turbo fuel-injected engine).

BMW last used the ‘s’ for the E36 328is, which ceased production in 1999. However, the ‘s’ nomenclature was brought back on the 2011 model year BMW 335is and BMW Z4 sDrive35is. The 335is is a sport-tuned trim with more performance and an optional dual clutch transmission that slots between the regular 335i and top-of-the-line M3.

The ‘M’ – for Motorsport – identifies the vehicle as a high-performance model of a particular series (e.g. M3, M5, M6, etc.). For example, the M6 is the highest performing vehicle in the 6 Series lineup. Although ‘M’ cars should be separated into their respective series platforms, it is very common to see ‘M’ cars grouped together as its own lineup on the official BMW website.

Exceptions

There are exceptions to the numbering nomenclature.

The M version of the BMW 1 Series was named the BMW 1 Series M Coupe rather than the traditional style “M1” due to the possible confusion with BMW’s former BMW M1 homologation sports car.

The M versions of the Sports Activity Vehicles, such as the X5 M, could not follow the regular naming convention since MX5 was used for Mazda‘s MX-5 Miata.

For instance in the 2008 model year, the BMW 125i/128i, 328i, and 528i all had 3.0 naturally aspirated engines (N52), not a 2,500 cc or 2,800 cc engine as the series designation number would lead one to believe. The ’28’ is to denote a detuned engine in the 2008 cars, compared to the 2006 model year ’30’ vehicles (330i and 530i) whose 3.0 naturally aspirated engines are from the same N52 family but had more output.

The 2008 BMW 335i and 535i also have 3.0-litre engine; however the engines are twin-turbocharged (N54) which is not identified by the nomenclature. Nonetheless the ’35’ indicates a more powerful engine than previous ’30’ models that have the naturally aspirated N52 engine. The 2011 BMW 740i and 335is shares the same twin-turbo 3.0 engine from the N54 family but tuned to higher outputs, although the badging is not consistent (’40’ and ‘s’). The 2013 BMW 640i Gran Coupe’s twin-scroll single turbo 3.0L inline-6 engine makes similar output to the older twin turbo inline-6 engines.

The E36 and E46 323i and E39 523i had 2.5-litre engines. The E36 318i made after 1996 has a 1.9 L engine (M44) as opposed to the 1.8 L (M42) used in the 1992 to 1995 models. The E39 540i had a 4.4 L M62 engine, instead of a 4.0 L as the designation would suggest.

The badging for recent V8 engines (N62 and N63) also does not indicate displacement, as the 2006 750i and 2009 750i have 4800 cc (naturally aspirated) and 4400 cc (twin-turbocharged) engines, respectively.

Carsharing services

In June 2011, BMW and Sixt launched Drivenow, a joint-venture that provides carsharing services in several cities in Europe and North America. As of December 2012, DriveNow operates over 1,000 vehicles, which serve five cities worldwide and over 60,000 customers.

Light and Charge

BMW has developed street lights equipped with sockets to charge electric cars, called Light and Charge.

Community

From the summer of 2001 until October 2005, BMW hosted The Hire, showcasing sporty models being driven to extremes. These videos are still popular within the enthusiast community and proved to be a ground-breaking online advertising campaign.

Annually since 1999, BMW enthusiasts have met in Santa Barbara, CA to attend Bimmerfest. One of the largest brand-specific gatherings in the U.S., over 3,000 people attended in 2006, and over 1,000 BMW cars were present. In 2007, the event was held on 5 May.

BMW slang

The initials BMW are pronounced [ˈbeː ˈɛm ˈveː] in German. The model series are referred to as “Einser” (“One-er” for 1 series), “Dreier” (“Three-er” for 3 series), “Fünfer” (“Five-er” for the 5 series), “Sechser” (“Six-er” for the 6 series), “Siebener” (“Seven-er” for the 7 series). These are not actually slang, but are the normal way that such letters and numbers are pronounced in German.

The English slang terms Beemer, Bimmer and Bee-em are variously used for BMWs of all kinds, cars and motorcycles.

In the US, specialists have been at pains to prescribe that a distinction must be made between using Beemer exclusively to describe BMW motorcycles, and using Bimmer only to refer to BMW cars, in the manner of a “true aficionado” and avoid appearing to be “uninitiated.” The Canadian Globe and Mail prefers Bimmer and calls Beemer a “yuppie abomination,” while the Tacoma News Tribune says it is a distinction made by “auto snobs.” Using the wrong slang risks offending BMW enthusiasts. An editor of Business Week was satisfied in 2003 that the question was resolved in favor of Bimmer by noting that a Google search yielded 10 times as many hits compared to Beemer.

The arts

Manufacturers employ designers for their cars, but BMW has made efforts to gain recognition for exceptional contributions to and support of the arts, including art beyond motor vehicle design. These efforts typically overlap or complement BMW’s marketing and branding campaigns. BMW Headquarters designed in 1972 by Karl Schwanzer has become a European icon, and artist Gerhard Richter created his Red, Yellow, Blue series of paintings for the building’s lobby. In 1975, Alexander Calder was commissioned to paint the 3.0CSL driven by Hervé Poulain at the 24 Hours of Le Mans. This led to more BMW Art Cars, painted by artists including David Hockney, Jenny Holzer, Roy Lichtenstein, and others. The cars, currently numbering 17, have been shown at the Louvre, Guggenheim Museum Bilbao, and, in 2009, at the Los Angeles County Museum of Art and New York’s Grand Central Terminal. BMW was the principal sponsor of the 1998 The Art of the Motorcycle exhibition at the Solomon R. Guggenheim Museum and other Guggenheim museums, though the financial relationship between BMW and the Guggenheim was criticised in many quarters.

In 2012, BMW brought out the BMW Art Guide by Independent Collectors, which had, amongst others, the Dikeou Collection. It is the first global guide to private and publicly accessible collections of contemporary art worldwide.

The 2006 “BMW Performance Series” was a marketing event geared to attract black car buyers, and included the “BMW Pop-Jazz Live Series,” a tour headlined by jazz musician Mike Phillips, and the “BMW Blackfilms.com Film Series” highlighting black filmmakers.

April Fools

BMW has garnered a reputation over the years for its