RENAULT Buses, Cars and Trucks France Part VI Modern Era 1972-1980


1972 Renault 12 ad

Buses, Cars and Trucks France

Part VI – Modern era (1972–1980)

The company’s compact and economical Renault 5 model, launched in January 1972, was another success, particularly in the wake of the 1973 energy crisis. Throughout the 1970s the R4, R5, R6, R12, R15, R16 and R17 maintained Renault’s production with further new models launches including the Renault 18 and Renault 20.


1972 315 Renault 12 Estate (1972) COA19740750101 1972 Renault 5 super 1972 Renault 5TL_rear_three_quarters_1972 1972 Renault 6 TL Série 1 [X18] 1972 Renault 12 TL Série 1 1972 Renault 12_in_green 1972 renault 17_ts_1 1972 renault 17G 1972 Renault Estafette 800 Fourgon Surélevé 1972 Renault R16 Automatic 1972 Renault_5_1972_orange 1972 renault_17_ts_5 1972 Renault 15/17

Endangered like all of the motor industry by the energy crisis, during the mid seventies the already expansive company diversified further into other industries and continued to expand globally, including into South East Asia. The energy crisis also provoked Renault’s attempt to reconquer the North American market; despite the Dauphine’s success in the United States in the late 1950s, and an unsuccessful car-assembly project in Saint-Bruno-de-Montarville, Quebec, (1964–72), Renault as a stand-alone brand, began to disappear from North America at the end of the 1970s.


1973 Alpine Renault A310 VE 1600 1973 R12 1973 Renault 2-liter V6 motor alpine 1973 Renault 4 modelo 1973 super ganga 1973 Renault 16 TX - Front Angle, 1973 1973 Renault 17 Gordini 1973 Renault Alpine A110 1973 Renault Gordini R8 S Race Car 1973 RENAULT_8_01 1973 Renault-R6TL-1973 1973 renault-r8 Renault R12 TS (1973) 1973-Formula Renault

Throughout the decades Renault developed a collaborative partnership with Nash Motors Rambler and its successor American Motors Corporation (AMC). From 1962 to 1967, Renault assembled complete knock down (CKD) kits of the Rambler Classic sedans in its factory in Belgium. Renault did not have large or luxury cars in its product line and the “Rambler Renault” would be aimed as an alternative to the Mercedes-Benz “Fintail” cars. Later, Renault would continue to make and sell a hybrid of AMC’s Rambler American and Rambler Classic called the Renault Torino in Argentina (sold through IKA-Renault). Renault partnered with AMC on other projects, such as development of a rotary concept engine in the late 1960s.

Renault 5 Maxiturbo Jarama 2006eRenault 5 Turbo

This was one of a series of collaborative ventures undertaken by Renault in the late 1960s and 1970s, as the company established subsidiaries in Eastern Europe, most notably Dacia in Romania, and South America (many of which remain active to the present day) and forged technological cooperation agreements with Volvo and Peugeot, the latter signed in 1966 (for instance, for the development of the PRV V6 engine, which was used in Renault 30, Peugeot 604, and Volvo 260 in the late 1970s).


1974 ad_renault_1974_line_bw 1974 eski-renault-tsw-steysin-1974 1974 IKA-Renault Torino TS 1974 IKA-Renault Torino TSa 1974 Renault 4 ANWB 1974 HB-23-91 & Witkar 1974 1974 Renault 4 one of the later ones 1974 1974 Renault 4 Rodeo 1974 Renault 5 First generation with 5 doors 1974 Renault 5 LS Coupe 1974 Renault 6 1974 Renault 7a 1974 Renault 7b 1974 Renault 9 Cabriolet 1974 Renault 16 TX 1974 Renault 17 2e phase 1974 Renault 17 1974 Renault Alliance 1974 Renault Alpine Challenger I 1974 Renault Estafette Camper 1974 Renault Estafette Hochdach Lieferwagen La Poste 1974 Renault Estafette ice cream van 1974 Renault Estafette 1974 Renault R17 TL 1974 Renault Range 1974 Renault Rodeo ACL 1974 renault-6-1974 1974 renault-9 1974 renualt-7-1974

In the mid-1960s an Australian arm, Renault Australia, was set up in Heidelberg, Melbourne, the company would produce and assemble models from the R8, R10, R12, R16, sporty R15, R17 coupe’s to the R18 and R20, soon the company would close in 1981. Renault Australia did not just concentrate on Renaults, they also built and marketed Peugeots as well. From 1977, they assembled Ford Cortina station wagons under contract- the loss of this contract led to the closure of the factory.

1974 Renault 15 front1974 Renault 15 coupe

When Peugeot acquired Citroën and formed PSA, the group’s collaboration with Renault was reduced, although already established joint production projects were maintained. As part of Citroën reorganisation prior to its merging with Peugeot, Renault purchased from them the truck and bus manufacturer Berliet in 1975, merging it with its subsidiary Saviem in 1978 to create Renault Véhicules Industriels, which became the only French manufacturer of heavy commercial vehicles. In 1976, Renault reorganised the company into four business areas which were automobiles (for car and light commercial vehicles or LCVs), finance and services, commercial vehicles (coaches and trucks over 2.5 tons GVW), and other minor operations under an industrial enterprises division (farm machinery, plastics, foundry, etc.). In 1980, Renault produced 2,053,677 cars and LCVs (the cars at the time were the Renault 4, 5, 6, 7, 12, 14, 16, 18, 20 and 30; the LCVs were the 4, 5 and 12 Société and the Estafette), and 54,086 buses/coaches and trucks.


1975 Renault 4 Fourgonnette Renault 5 Campus 1975 1975 Renault 5 picture, exterior 1975 RENAULT 12 GL 1975 Renault 12 TL 1975 Renault 16 TX 1975 Renault 20 - 30 1975 renault 20 tl car 1975 renault 20_ts_1 1975 Renault 30 TS Technical Specifications 1975 Renault 30 TS 1975 renault 30_cover 1975 renault 1975 30 ts 1975 Renault R 16 TL 1975 1975 Renault R8 S Sedan 1975 Renault range 1975 Renault Wegenwacht db 1975 Renault Wegenwacht 1975 RENAULT_12_TS_and_TL_1975_France_img_33170 1975 Renault-4 1975 1975 Renault12TR automatic_1975 1975 Renault-R16-TX-1975 1975 Renaultrijders_Patrice_Messiant_Dunkerque_Dunkirk_France_R16_TX_Automatic_1975

1975 Renault 4 f4 1975 Renault 12 1975 saviem sc10u

In North America, Renault formed a partnership with American Motors, lending AMC operating capital and buying a minority 22.5% stake in the company in late 1979. The first Renault model sold through AMC’s dealerships was the R5, renamed Renault Le Car. Jeep was keeping AMC afloat until new products, particularly the XJ Cherokee, could be launched. When the bottom fell out of the 4×4 truck market in early 1980 AMC was in danger of going bankrupt. To protect its investment, Renault bailed AMC out with a big cash influx – at the price of a controlling interest in the company of 47.5%. Renault quickly replaced some top AMC executives with their own people.


1976 maxresdefault 1976 Renault 4

1976 Renault 4van 1976 Renault TRM-12000 (GBH-280), 6x6 1976 Saviem-Heuliez 1976 Renault 5 1976 Renault 5a 1976 Renault 7 Siena 1976 1976 Renault 9 Cabriolet 1976 Renault 12 TL Série 2 1976 Renault 12 TS Familiar 1976 Renault 12 1976 Renault 17 TS 1976 Renault Alpine A310 V6 1976 Renault Alpine A310a 1976 Renault Estafette · Basic Transporter 1976 Renault Formule 1976 Renault 1976 Renault_9_Cambridge 1976 renault5-GTL 1976 Renault14a 1976_renault_5_alpine_gordini 1976 Renault Alpine A310 V6

The Renault–AMC partnership also resulted in the marketing of Jeep vehicles in Europe. Some consider the Jeep XJ Cherokee as a joint AMC/Renault project since some early sketches of the XJ series were made in collaboration by Renault and AMC engineers (AMC insisted that the XJ Cherokee was designed by AMC personnel; however, a former Renault engineer designed the Quadra-Link front suspension for the XJ series). The Jeep also used wheels and seats from Renault. Part of AMC’s overall strategy when the partnership was first discussed was to save manufacturing cost by using Renault sourced parts when practical, and some engineering expertise. This led to the improvement of the venerable AMC in-line six – a Renault/Bendix-based port electronic fuel injection system (usually called Renix) that transformed it into a modern, competitive powerplant with a jump from 110 hp (82 kW) to 177 hp (132 kW) with less displacement (from 4.2L to 4.0L).


1977 Alpine_Renault_A110_'Berlinette 1977 Renault 12 1977 Renault 15 GTL 1977 RENAULT Alpine A310 1977 Renault Alpine A310a 1977 Renault Estafette 1977 Renault F1 car 1977 Renault Formule 1 EPSON DSC picture 1977 Renault 1977 Renault_20_from_Germany_in_Austria_1977 - 1977 RENAULT20-2045_2 1977 saviem s45r 1977 saviem s53r 1977 saviem s105r 1977_Renault_Torino_ZX_Rambler_Based_Hardtop_For_Sale_Front_1

The Renault-AMC marketing effort in passenger cars was not as successful compared to the popularity for Jeep vehicles. This was because by the time the Renault range was ready to become established in the American market, the second energy crisis was over, taking with it much of the trend for economical, compact cars. One exception was the Renault Alliance (an Americanised version of the Renault 9), which debuted for the 1983 model year. Assembled at AMC’s plant in Kenosha, Wisconsin, the Alliance received Motor Trend‘s domestic Car of The Year award in 1983. The Alliance’s 72% U.S. content allowed it to qualify as a domestic vehicle, making it the first car with a foreign nameplate to win the award since the magazine established a separate Import Car of The Year prize in 1976. (In 2000, Motor Trend did away with separate awards for domestic and imported vehicles.)


1978 Renault TRM-1200, 4x4

1978 Renault 5 Turbo Hearse 1978 Renault 12 1978 Renault 14 TL 1978 Renault TRM-9000CLD, 6x6 KONICA MINOLTA DIGITAL CAMERA 1978 renault-30-ts-7 1978 Saviem SB2 n°210 sur la ligne de centre-ville 1978-81 SAVIEM SG220 6R8

Renault sold some interesting models in the U.S. in the 1980s, especially the simple-looking but fun Renault Alliance GTA and GTA convertible – an automatic-top convertible with a 2.0 L engine – big for a car of its class; and the ahead-of-its-time Renault Fuego coupe. The Alliance was followed by the Encore (U.S. version of the Renault 11), an Alliance-based hatchback. In 1982 Renault become the second European automaker to build cars in the United States, after Volkswagen. However, Renault’s Wisconsin-built and imported models quickly became the target of customer complaints for poor quality, and sales plummeted.


1979 renault_lecar_black-beauty_3 1979 RENAULT14-2044 1979 Renault-18-France

1979 Renault 18 Break 1979–86 1979 Renault Estafette 1979 renault estaffette 1979 Renault TRM-6000, 4x4 1979 SAVIEM SC10 W69

Eventually, Renault sold AMC to Chrysler in 1987 after the assassination of Renault’s chairman, Georges Besse. The Renault Medallion (Renault 21 in Europe) sedan and wagon was sold from 1987 to 1989 through Jeep-Eagle dealerships. Jeep-Eagle was the new division Chrysler created out of the former American Motors. However, Renault products were no longer imported into the United States after 1989. A completely new full-sized 4-door sedan, the Eagle Premier, was developed during the partnership between AMC and Renault. The Premier design, as well as its state-of-the-art manufacturing facility in Bramalea, Ontario, Canada, were the starting point for the sleek LH sedans such as the Eagle Vision and Chrysler 300M.

In early 1979, as part of its attempts to expand into the American market, Renault bought a 20% minority stake in the truck manufacturer Mack Trucks. The aim of this operation was to make use of the extensive dealership network of the company to distribute light trucks. In 1983, Renault increased its stake in Mack Trucks to 44.6%. In 1987, it transferred the ownership of a 42% stake to Renault Véhicules Industriels.


1980 Berliet PR100 B Toulon 1980 Renault GB 191-231

1980 Renault 4 1980 Renault 14 TS [R1212] 1980 Renault 14 TS Police 1980 Renault 18 Turbo 1980 Renault 30 TX 1980 Renault Estafette R 2137 (03) 1980 Renault Fuego Turbo 1980 Renault Master Camper 1980 Renault Master Van 1980 renault_12_tl_wagon_4 1980 renault_fuego_turbo_83 1980 renault_master_1980_photos_1 1980 Renault-5-Spain-1980 1980 RENAULT5Turbo-2078_1 1980 Renault14turquoise 1980 renault-torino-zx-1980 HYTS autós galéria - 1980_Renault_R18_TL_Break 1980 Renault 5 Turbo

1980 renault tr 350 1980-Berliet PR100 MI - Grenoble

In the late seventies and early eighties Renault increased its involvement in motorsport, with novel inventions such as turbochargers in their Formula One cars. Renault’s head of engines, Georges Douin, orchestrated the installation of turbocharged engines across much of the Renault range beginning in 1980. 10% of all turbocharged cars built in Europe in 1984 were Renaults. The company’s road car designs were revolutionary in other ways also – the Renault Espace was one of the first minivans and was to remain the most well-known minivan in Europe for at least the next two decades. The second-generation Renault 5, the European Car of the Year-winning Renault 9, and the most luxurious Renault yet, the aerodynamic 25 were all released in the early 1980s, building Renault’s reputation, but at the same time the company suffered from poor product quality which reflected badly in the image of the brand and the ill-fated Renault 14 is seen by many as the culmination of these problems in the early 1980s.

Part VII – Restructuring (1981–1995)

Author: Jeroen

In Dutch, my homelanguage: Ik ben Jeroen, tot januari 2015 was ik al dik 26 jaar werkzaam in een psychiatrisch ziekenhuis in een stad vlakbij Werelds grootste havenstad Rotterdam. Eerst als verpleegkundige/begeleider op high care, later op afdeling dubbeldiagnose (verslavingen) en ook nog een tijdje als administratief medewerker. Ik heb een spierziekte "Poli Myositis" (alle spieren zijn ontstoken) daardoor weinig energie. Sinds augustus 2015 is daarbij de diagnose Kanker gesteld, en ben ik helemaal arbeidsongeschikt geworden en zit middenin de behandelfase. Gelukkig ben ik daarnaast getrouwd, vader, en opa, en heb de nodige hobby's. Een daarvan is transportmiddelen verzamelen en daarmee een blog schrijven. Dit blog begon met bussen, maar nu komen ook sleepboten, auto's trucks en dergelijke aan bod. Kijk en geniet met me mee, reageer, en vul gerust aan. Fouten zal ik ook graag verbeteren. In English: I'm Jeroen, till januari 2015 I was already 26 years working as a nurse in a psychiatric hospital, near Rotterdam, Worlds biggest harbour with more than 98 nationalities living within it's borders. First I worked on closed high care ward and the last years on a ward with mainly addicted people. I liked my work very much. In 2007 I got ill. I got the diagnose Poli Myositis, a musscle dissease. Al my mussles are inflamed. And last august I got another diagnose. Cancer. It's plaveicelcel carcinoma and treated with Chemo and radioation. So I've even less energy than the last years. Still I try to make something of my life and the blog is helping with surviving with some pleasure.

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