King Long United Automotive Industry Co., Ltd
(Chinese: 厦门金龙联合汽车工业有限公司) or commonly known as King Long (simplified Chinese: 金龙; traditional Chinese: 金龍; pinyin: Jīnlóng, literally, Golden Dragon) is a bus manufacturing company in Xiamen, Fujian province,People’s Republic of China. It was founded in December 1988. Mainly developing, manufacturing and selling large-and-medium-sized coaches and light vans.
The company was established in 1988. King Long United Automotive Industry Co., Ltd. is one of the joint ventures with the longest history in coach manufacturing industry. The company is now jointly owned by Xiamen Automotive Industry Corporation, Xiamen State-owned Assets Investment Co., Ltd and San Yang Industry Co., Ltd. from Taiwan, with the share proportion of each holder being 50%, 25% and 25% respectively. The King Long Group (Chinese:厦门金龙汽车集团) own three subsidiaries now, King Long United Automotive Industry Co., Ltd, Xiamen Golden Dragon Bus Co., Ltd., and the Higer Bus Co. Ltd.. The group’s products are under the name of “King Long”, “Golden Dragon” and “Higer” respectively.
The King Long facilities cover a total area of 200,000 square meters with over 1800 employees, of which 400 are technical engineers, 30 are postgraduates, who play a key role in different sections such as R&D, IT, production management, quality control, finance, sales and after-sales service of the company.
King Long has taken up a leading position among domestic coach manufacturers in the largest coach market in the world – China. King Long has been maintaining a close cooperation with parts suppliers, including German companies MAN and ZF, American companies Cummins, Dana and Neway, French company Telma, and Japanese companies Nissan, and Hino.
King Long currently offers 5 series of products, which are subdivided into 50-plus categories, covering various buses and coaches (6-13m), for the tourism, passenger transport and city bus market. Additionally, King Long products are sold to overseas markets including India, Costa Rica, Bulgaria, Singapore, Philippines, Saudi Arabia, Iraq, Cyprus, Lebanon, Malta, United States, Argentina, Barbados, Hong Kong, Hungary, Macau, Thailand and Malaysia.
At the end of 2004, one of the key projects of Fujian Province and Xiamen City in 2005, relocating and technology upgrading project of King Long is formally launched. New plant site is located in Xiamen Automobile Industry City in Guannan Industrial Park, Jimei District, Xiamen. The project is to be constructed in two phases: Phase 1 covers an area of 25 hectares with the gross building area being 8.5 hectares, designed yearly production capacity being 6,000 coaches and buses. With a total investment of about RMB260,000,000 yuan, Phase 1 is expected to be completed and put into use by the end of 2005. Reserved area for Phase 2 is 15-20 hectares. Upon completion, the new plant will become one of the largest coach manufacture bases in China with an annual output of 13,000 coaches and buses of large and medium sizes.
In 2008, King Long has 18 percent of the export market in China. Overseas sales contributed 25 percent of King Long’s sales.
The Malta branch of Arriva ordered 172 King Long buses recently.